IDEAS home Printed from https://ideas.repec.org/p/zbw/euvwdp/415.html
   My bibliography  Save this paper

Fortnite: The business model pattern behind the scene

Author

Listed:
  • Schöber, Timo
  • Stadtmann, Georg

Abstract

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.

Suggested Citation

  • Schöber, Timo & Stadtmann, Georg, 2020. "Fortnite: The business model pattern behind the scene," Discussion Papers 415, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
    • Handle: RePEc:zbw:euvwdp:415
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/213857/1/1686992440.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mohan, Bhavya & Chandon, Pierre & Riis, Jason, 2015. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes," Journal of Marketing Behavior, now publishers, vol. 1(1), pages 75-107, May.
    2. Sucharita Chandran & Vicki G. Morwitz, 2006. "The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 384-392, October.
    3. Raghubir, Priya & Morwitz, Vicki G. & Santana, Shelle, 2012. "Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions?," Journal of Retailing, Elsevier, vol. 88(1), pages 7-19.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Moritz, Karl-Heinz & Schöber, Timo & Stadtmann, Georg, 2020. "Product differentiation in video games: A closer look at Fortnite's success," Discussion Papers 419, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
    2. Georg Stadtmann & Christian Pierdzioch & Timo Schöber, 2020. "Law of one price: BigMac versus Fortnite - A Note," Economics Bulletin, AccessEcon, vol. 40(4), pages 3338-3348.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Santana, Shelle & Thomas, Manoj & Morwitz, Vicki G., 2020. "The Role of Numbers in the Customer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 138-154.
    2. Mao, Wen, 2016. "Sometimes “Fee” Is Better Than “Free”: Token Promotional Pricing and Consumer Reactions to Price Promotion Offering Product Upgrades," Journal of Retailing, Elsevier, vol. 92(2), pages 173-184.
    3. Nina Mazar & Kristina Shampanier & Dan Ariely, 2017. "When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions," Management Science, INFORMS, vol. 63(1), pages 250-266, January.
    4. Park, Chang Hee & Park, Young-Hoon & Schweidel, David A., 2018. "The effects of mobile promotions on customer purchase dynamics," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 453-470.
    5. Necati Ertekin & Jeffrey D. Shulman & Haipeng (Allan) Chen, 2019. "On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing," Marketing Science, INFORMS, vol. 38(2), pages 317-342, March.
    6. Elspeth Kirkman, 2019. "Free riding or discounted riding? How the framing of a bike share offer impacts offer-redemption," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 2(2).
    7. Liu, Hsin-Hsien & Chou, Hsuan-Yi, 2015. "The effects of promotional frames of sales packages on perceived price increases and repurchase intentions," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 23-33.
    8. Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017. "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, vol. 11(4), pages 879-931, October.
    9. Hossain, Mehdi T. & Saini, Ritesh, 2015. "Free indulgences: Enhanced zero-price effect for hedonic options," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 457-460.
    10. Minnema, Alec & Bijmolt, Tammo H.A. & Non, Mariёlle C., 2017. "The impact of instant reward programs and bonus premiums on consumer purchase behavior," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 194-211.
    11. Schöber, Timo & Stadtmann, Georg, 2020. "Fortnite: The business model pattern behind the scene," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 74(4), pages 426-444.
    12. Sooyeon Lee-Wingate & Kim Corfman, 2010. "A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt," Marketing Letters, Springer, vol. 21(4), pages 385-395, December.
    13. Park, Yookyung & Yi, Youjae, 2022. "Is a gift on sale “heart-discounted†? Givers’ misprediction on the value of discounted gifts and the influence of service robots," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Kim, Hany & Stepchenkova, Svetlana, 2015. "Effect of tourist photographs on attitudes towards destination: Manifest and latent content," Tourism Management, Elsevier, vol. 49(C), pages 29-41.
    15. Cadario, Romain & Parguel, Béatrice & Benoit-Moreau, Florence, 2016. "Is bigger always better? The unit effect in carbon emissions information," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 204-207.
    16. Ahmetoglu, Gorkan & Furnham, Adrian & Fagan, Patrick, 2014. "Pricing practices: A critical review of their effects on consumer perceptions and behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 696-707.
    17. Byun, Jaemun & Jang, SooCheong (Shawn), 2015. "Effective promotions for membership subscriptions and renewals to tourist attractions: Discount vs. bonus," Tourism Management, Elsevier, vol. 50(C), pages 194-203.
    18. Yu, Annie Pei-I & Chuang, Shih-Chieh & Cheng, Yin-Hui & Wu, Yi-Chin, 2020. "The influence of sharing versus self-use on the preference for different types of promotional offers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    19. Benti, Behailu Shiferaw & Haß, Dominik & Stadtmann, Georg, 2021. "Money illusion in free-to-play games," Discussion Papers 422, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
    20. Andreas Aigner & Robert Wilken & Sylvie Geisendorf, 2019. "The Effectiveness of Promotional Cues for Organic Products in the German Retail Market," Sustainability, MDPI, vol. 11(24), pages 1-15, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:euvwdp:415. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/fwffode.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.