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Fortnite: The business model pattern behind the scene

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  • Schöber, Timo
  • Stadtmann, Georg

Abstract

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and analyse several features from a marketing perspective.

Suggested Citation

  • Schöber, Timo & Stadtmann, Georg, 2020. "Fortnite: The business model pattern behind the scene," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 74(4), pages 426-444.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2020-4-426
    DOI: 10.5771/0042-059X-2020-4-426
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    References listed on IDEAS

    as
    1. Mohan, Bhavya & Chandon, Pierre & Riis, Jason, 2015. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes," Journal of Marketing Behavior, now publishers, vol. 1(1), pages 75-107, May.
    2. Gali, Jordi, 1994. "Keeping Up with the Joneses: Consumption Externalities, Portfolio Choice, and Asset Prices," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 26(1), pages 1-8, February.
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