IDEAS home Printed from https://ideas.repec.org/p/zbw/eabhps/1802.html
   My bibliography  Save this paper

Conquering the market: The expansion strategies of Santander and BBVA in Latin America

Author

Listed:
  • López-Morell, Miguel Angel
  • Bernabé Pérez, María Mercedes

Abstract

Three decades ago, and with very few precedents, Spain's two principal banking corporations began an intense process of expansion throughout Latin America. Not only did they compete with one other in this new market, but they also faced competition from domestic Latin American banks and other foreign banks. This paper analyses the key elements that encouraged these two banks to enter the Latin American market. It assesses their success or failure in each country they entered, and in the subcontinent as a whole. Finally, it examines the different strategies they used to achieve their aims.

Suggested Citation

  • López-Morell, Miguel Angel & Bernabé Pérez, María Mercedes, 2018. "Conquering the market: The expansion strategies of Santander and BBVA in Latin America," eabh Papers 18-02, The European Association for Banking and Financial History (EABH).
    • Handle: RePEc:zbw:eabhps:1802
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/175835/1/1016034601.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cerutti, Eugenio & Dell'Ariccia, Giovanni & Martinez Peria, Maria Soledad, 2007. "How banks go abroad: Branches or subsidiaries?," Journal of Banking & Finance, Elsevier, vol. 31(6), pages 1669-1692, June.
    2. Adrian E Tschoegl, 1987. "International Retail Banking as a Strategy: An Assessment," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(2), pages 67-88, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hryckiewicz, Aneta & Kowalewski, Oskar, 2010. "Economic determinates, financial crisis and entry modes of foreign banks into emerging markets," Emerging Markets Review, Elsevier, vol. 11(3), pages 205-228, September.
    2. Alberto Franco Pozzolo, 2009. "Bank Cross-Border Mergers and Acquisitions: Causes, Consequences, and Recent Trends," Springer Books, in: Alberto Zazzaro & Michele Fratianni & Pietro Alessandrini (ed.), The Changing Geography of Banking and Finance, edition 1, chapter 0, pages 155-183, Springer.
    3. Jonathon Adams‐Kane & Julián A. Caballero & Jamus Jerome Lim, 2017. "Foreign Bank Behavior during Financial Crises," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 49(2-3), pages 351-392, March.
    4. Michael Brei & Carlos Winograd, 2018. "Credit risk of foreign bank branches and subsidiaries in Argentina and Uruguay," EconomiX Working Papers 2018-12, University of Paris Nanterre, EconomiX.
    5. Dominika Langenmayr & Franz Reiter, 2022. "Trading offshore: evidence on banks’ tax avoidance," Scandinavian Journal of Economics, Wiley Blackwell, vol. 124(3), pages 797-837, July.
    6. Fung, Justin G. & Bain, Elisa A. & Onto, John G. & Harper, Ian R., 2002. "A decade of internationalization: the experience of an Australian retail bank," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 12(4-5), pages 399-417.
    7. Tschoegl, Adrian E., 2004. "Who owns the major US subsidiaries of foreign banks?: A note," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 14(3), pages 255-266, July.
    8. William Goulding & Daniel E. Nolle, 2012. "Foreign banks in the U.S.: a primer," International Finance Discussion Papers 1064, Board of Governors of the Federal Reserve System (U.S.).
    9. Nyola, Annick Pamen & Sauviat, Alain & Tarazi, Amine & Danisman, Gamze Ozturk, 2021. "How organizational and geographic complexity influence performance: Evidence from European banks," Journal of Financial Stability, Elsevier, vol. 55(C).
    10. Yildirim, Canan & Kasman, Adnan & Hamid, Fazelina Sahul, 2021. "Impact of foreign ownership on market power: Do regional banks behave differently in ASEAN countries?," Economic Modelling, Elsevier, vol. 105(C).
    11. Cetorelli, Nicola & Goldberg, Linda S., 2012. "Liquidity management of U.S. global banks: Internal capital markets in the great recession," Journal of International Economics, Elsevier, vol. 88(2), pages 299-311.
    12. Grace Gu & Ruud Mooij & Tigran Poghosyan, 2015. "Taxation and leverage in international banking," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 22(2), pages 177-200, April.
    13. Bolton, Patrick & Oehmke, Martin, 2019. "Bank resolution and the structure of global banks," LSE Research Online Documents on Economics 90056, London School of Economics and Political Science, LSE Library.
    14. Fillat, José L. & Garetto, Stefania & Corea-Smith, Arthur V., 2023. "Global banking and the international transmission of shocks: A quantitative analysis," Journal of International Economics, Elsevier, vol. 145(C).
    15. Buch, Claudia M. & Koch, Cathérine Tahmee & Koetter, Michael, 2009. "Margins of international banking: is there a productivity pecking order in banking, too?," Discussion Paper Series 2: Banking and Financial Studies 2009,12, Deutsche Bundesbank.
    16. Luciano, Elisa & Wihlborg, Clas, 2018. "Financial synergies and systemic risk in the organization of bank affiliates," Journal of Banking & Finance, Elsevier, vol. 88(C), pages 208-224.
    17. Saleh, Emad Alchikh, 2023. "The effects of economic and financial crises on FDI: A literature review," Journal of Business Research, Elsevier, vol. 161(C).
    18. Beck, T.H.L. & Todorov, R.I. & Wagner, W.B., 2012. "Supervising Cross-Border Banks : Theory, Evidence and Policy (Revised version of CentER Discussion Paper 2011-127)," Other publications TiSEM 1aedf83e-1ca5-44b5-bc6d-d, Tilburg University, School of Economics and Management.
    19. Danisewicz, Piotr & Reinhardt, Dennis & Sowerbutts, Rhiannon, 2017. "On a tight leash: Does bank organizational structure matter for macroprudential spillovers?," Journal of International Economics, Elsevier, vol. 109(C), pages 174-194.
    20. Slomka-Golebiowska, Agnieszka, 2011. "Are the corporate governance standard in banks in the CEE countries low hanging fruit?," MPRA Paper 42145, University Library of Munich, Germany, revised 21 Nov 2012.

    More about this item

    Keywords

    Retailing Banks; Latin America; FDI; Global Banks; Bank Profitability;
    All these keywords.

    JEL classification:

    • F3 - International Economics - - International Finance
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • N2 - Economic History - - Financial Markets and Institutions
    • N26 - Economic History - - Financial Markets and Institutions - - - Latin America; Caribbean

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:eabhps:1802. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/eabhhea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.