Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory
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References listed on IDEAS
- Merrilees, Bill & Miller, Dale & Herington, Carmel, 2009. "Antecedents of residents' city brand attitudes," Journal of Business Research, Elsevier, vol. 62(3), pages 362-367, March.
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-07-29 (All new papers)
- NEP-MKT-2012-07-29 (Marketing)
- NEP-TUR-2012-07-29 (Tourism Economics)
- NEP-URE-2012-07-29 (Urban & Real Estate Economics)
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