Printed from https://ideas.repec.org/n/nep-mkt/2012-07-29.html
Report NEP-MKT-2012-07-29
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Erik Braun & Sebastian Zenker, 2011, "Towards an Integrated Approach for Place Brand Management," ERSA conference papers, European Regional Science Association, number ersa10p181, Sep.
- Item repec:dgr:kubtil:2012029 is not listed on IDEAS anymore
- Krister Olsson & Elin Berglund, 2011, "City marketing in small and medium-sized cities in a regional context," ERSA conference papers, European Regional Science Association, number ersa10p236, Sep.
- Sebastian Zenker & Sibylle Petersen, 2011, "Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory," ERSA conference papers, European Regional Science Association, number ersa10p99, Sep.
- Tether, B. & Bascavusoglu-Moreau, E., 2012, "A Different Path to Growth? Service Innovation and Performance amongst UK Manufacturers," Working Papers, Centre for Business Research, University of Cambridge, number wp433, Jun.
- Jiri Jezek, 2011, "City marketing between a theoretical reflection and a practical realization," ERSA conference papers, European Regional Science Association, number ersa10p1154, Sep.