Report NEP-MKT-2012-07-29This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Erik Braun & Sebastian Zenker, 2011. "Towards an Integrated Approach for Place Brand Management," ERSA conference papers ersa10p181, European Regional Science Association.
- Item repec:dgr:kubtil:2012029 is not listed on IDEAS anymore
- Krister Olsson & Elin Berglund, 2011. "City marketing in small and medium-sized cities in a regional context," ERSA conference papers ersa10p236, European Regional Science Association.
- Sebastian Zenker & Sibylle Petersen, 2011. "Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory," ERSA conference papers ersa10p99, European Regional Science Association.
- Tether, B. & Bascavusoglu-Moreau, E., 2012. "A Different Path to Growth? Service Innovation and Performance amongst UK Manufacturers," Working Papers wp433, Centre for Business Research, University of Cambridge.
- Jiri Jezek, 2011. "City marketing between a theoretical reflection and a practical realization," ERSA conference papers ersa10p1154, European Regional Science Association.