City marketing between a theoretical reflection and a practical realization
The paper deals with theoretical and application problems of city marketing. It is based on a series of researches which have been worked mainly in the Czech Republic, Slovak Republic, Austria, Germany and in the Netherlands. At the same time it points out the specific conditions and sometimes also different interpretations of city marketing in the countries mentioned above. The paper also points the series of discrepancies between theoretical hypothesis and practical realization of city marketing and in its final part it proposes a future of city marketing.
|Date of creation:||Sep 2011|
|Date of revision:|
|Contact details of provider:|| Postal: Welthandelsplatz 1, 1020 Vienna, Austria|
Web page: http://www.ersa.org
When requesting a correction, please mention this item's handle: RePEc:wiw:wiwrsa:ersa10p1154. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gunther Maier)
If references are entirely missing, you can add them using this form.