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City marketing between a theoretical reflection and a practical realization

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  • Jiri Jezek

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Abstract

The paper deals with theoretical and application problems of city marketing. It is based on a series of researches which have been worked mainly in the Czech Republic, Slovak Republic, Austria, Germany and in the Netherlands. At the same time it points out the specific conditions and sometimes also different interpretations of city marketing in the countries mentioned above. The paper also points the series of discrepancies between theoretical hypothesis and practical realization of city marketing and in its final part it proposes a future of city marketing.

Suggested Citation

  • Jiri Jezek, 2011. "City marketing between a theoretical reflection and a practical realization," ERSA conference papers ersa10p1154, European Regional Science Association.
  • Handle: RePEc:wiw:wiwrsa:ersa10p1154
    as

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    References listed on IDEAS

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    5. Michael Kitson & Ron Martin & Peter Tyler, 2004. "Regional Competitiveness: An Elusive yet Key Concept?," Regional Studies, Taylor & Francis Journals, vol. 38(9), pages 991-999.
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    7. Krugman, Paul R, 1996. "Making Sense of the Competitiveness Debate," Oxford Review of Economic Policy, Oxford University Press, vol. 12(3), pages 17-25, Autumn.
    8. Tisdell, C., 1987. "Tourism, The Environment and Profit," Economic Analysis and Policy, Elsevier, vol. 17(1), pages 13-30.
    9. Todtling, Franz & Trippl, Michaela, 2005. "One size fits all?: Towards a differentiated regional innovation policy approach," Research Policy, Elsevier, pages 1203-1219.
    10. Foss, Nicolai J., 1999. "Networks, capabilities, and competitive advantage," Scandinavian Journal of Management, Elsevier, pages 1-15.
    11. Argentino Pessoa, 2008. "Tourism and Regional Competitiveness: the Case of the Portuguese Douro Valley," FEP Working Papers 299, Universidade do Porto, Faculdade de Economia do Porto.
    12. Camagni, Roberto, 2002. "On the concept of territorial competitiveness: sound or misleading?," ERSA conference papers ersa02p518, European Regional Science Association.
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