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The Corporate Image As A Weapon In The Attraction Of Prospective Employees

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  • Azamat Maksüdünov

Abstract

Understanding the role of corporate image as an employer in the process of attraction stage is important for effective selection and recruitment of an organization. There is a good reason to expect that firms with better image attract larger and higher-quality applicants. This research aims to analyze the impact of perceived corporate image on prospective workers' intention to apply for a job. The empirical data were obtained from a sample of 90 undergraduate students studying at Faculty of Economics and Administrative Sciences of Kyrgyz-Turkish Manas University (KTMU). Apart of descriptive statistics, Factor Analysis, Pearson's Correlation and Linear Regression analyses were used to test hypotheses. The results revealed that there is a positive and significant relationship between perceived corporate image and intention to apply for a job. The results invite HR-managers to focus more on the employer image of an organization in order to target talented workers. Key Words: Corporate image, intention to apply, Prospective Workers, Job Decision. Policy

Suggested Citation

  • Azamat Maksüdünov, 2018. "The Corporate Image As A Weapon In The Attraction Of Prospective Employees," Working papers 2018-28-12, Voice of Research.
    • Handle: RePEc:vor:issues:2018-28-12
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    1. Wei, Yu-Chen & Chang, Chao-Ching & Lin, Liang-Yang & Liang, Shih-Chen, 2016. "A fit perspective approach in linking corporate image and intention-to-apply," Journal of Business Research, Elsevier, vol. 69(6), pages 2220-2225.
    2. Lemmink, Jos & Schuijf, Annelien & Streukens, Sandra, 2003. "The role of corporate image and company employment image in explaining application intentions," Journal of Economic Psychology, Elsevier, vol. 24(1), pages 1-15, February.
    3. Afroze, Rumana, 2016. "Does Recruitment Develop a Corporate Image to Attract Talented Candidates for Hiring in Bangladesh?," Asian Business Review, Asian Business Consortium, vol. 6(1), pages 35-38.
    4. Rakesh Kumar Agrawal & Pragati Swaroop, 2009. "Effect of Employer Brand Image on Application Intentions of B-School Undergraduates," Vision, , vol. 13(3), pages 41-49, July.
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