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The impact of employer brand equity on organizational attractiveness: The moderating role of familiarity
[L'effet du capital marque employeur sur l'attractivité organisationnelle : Le rôle modérateur de la familiarité]

Author

Listed:
  • Laïla Benraiss-Noailles

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Olivier Herrbach

    (LIRHE - Laboratoire Interdisciplinaire de recherche sur les Ressources Humaines et l'Emploi - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Catherine Viot

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

Abstract

This paper aims at assessing the empirical relevance of the concept of brand equity in the context of an employer and to study its relationship with organizational attractiveness. It is based on an online study of future university graduates. The results show that the dimensions of employer brand equity are differently related to organizational attractiveness. They also show that the moderating effect of familiarity is not the one expected.

Suggested Citation

  • Laïla Benraiss-Noailles & Olivier Herrbach & Catherine Viot, 2019. "The impact of employer brand equity on organizational attractiveness: The moderating role of familiarity [L'effet du capital marque employeur sur l'attractivité organisationnelle : Le rôle modérate," Post-Print hal-02089617, HAL.
    • Handle: RePEc:hal:journl:hal-02089617
    Note: View the original document on HAL open archive server: https://hal.science/hal-02089617
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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