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Management de la marque employeur via les réseaux sociaux numériques : Revue de littérature et perspectives de recherche

Author

Listed:
  • Zakaria Lissaneddine
  • Farid Chaouki
  • Florence Rodhain

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

Les entreprises capitalisent toujours plus sur le facteur humain, et s'engagent dans une guerre des talents pour attirer, recruter et fidéliser des candidats de haut potentiel, capables de générer les avantages concurrentiels souhaités. Dans cette intention, les fonctions Ressources Humaines (RH) ont tendance à procéder à un management de la marque employeur via les Réseaux Sociaux Numériques (RSN) surtout avec l'avènement de la génération Y sur le marché du travail. Ce papier a pour objectif d'investiguer ce phénomène qui reste insuffisamment exploré par la littérature managériale et rarement appréhendé par les travaux académiques. Notre intention est alors de recenser la littérature qui nous permettra de concevoir un modèle synthétique, et d'en déceler des perspectives de recherche.

Suggested Citation

  • Zakaria Lissaneddine & Farid Chaouki & Florence Rodhain, 2016. "Management de la marque employeur via les réseaux sociaux numériques : Revue de littérature et perspectives de recherche," Post-Print hal-02124640, HAL.
    • Handle: RePEc:hal:journl:hal-02124640
    Note: View the original document on HAL open archive server: https://hal.science/hal-02124640
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    References listed on IDEAS

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    1. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
    2. Sébastien Soulez & Chloé Guillot-Soulez, 2011. "Marketing de recrutement et segmentation générationnelle : regard critique à partir d’un sous segment de la génération Y," Post-Print halshs-01626723, HAL.
    3. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    4. Sébastien Soulez & Chloé Guillot-Soulez, 2011. "Marketing de recrutement et segmentation générationnelle : regard critique à partir d'un sous segment de la génération Y," Post-Print hal-01069545, HAL.
    5. Audrey Charbonnier-Voirin & Alexandra Vignolles, 2015. "Marque employeur interne et externe. Un état de l’art et un agenda de recherche," Revue française de gestion, Lavoisier, vol. 0(1), pages 63-82.
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