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Using customer relationship trajectories to segment customers and predict profitability

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  • Mark, T.
  • Niraj, R.
  • Dawar, N.

    (Marketing & Supply Chain Management)

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  • Mark, T. & Niraj, R. & Dawar, N., 2007. "Using customer relationship trajectories to segment customers and predict profitability," Research Memorandum 014, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2007014
    DOI: 10.26481/umamet.2007014
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    References listed on IDEAS

    as
    1. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    2. Michael Lewis, 2005. "Research Note: A Dynamic Programming Approach to Customer Relationship Pricing," Management Science, INFORMS, vol. 51(6), pages 986-994, June.
    3. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    Full references (including those not matched with items on IDEAS)

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