Auctions : the big winner among trading mechanisms for the Internet economy
Auctions are probably the most important mechanism for dynamic pricing in electronic commerce. Although they constitute a very old mechanism as well, the new popularity has raisen a lot of questions on the appropriate design of an auction mechanism for a particular situation. This chapter describes reasons for auction popularity by setting them into the context of trends in electronic commerce. We then illustrate the main issues in auction design. Our analysis starts with simple single-item auctions, as we can see them in many B2C markets. We then look at the more complex auction designs, which are necessary for B2B markets. For the latter design has to take into account that buyers want to purchase collections of items and services, and that the valuation for winning collections is not simply equal to the sum of valuations of single items. We show how multi-item auction mechanisms can benefit from a synthesis of microeconomic and mathematical optimization models.
(This abstract was borrowed from another version of this item.)
|Date of creation:||01 Jan 2001|
|Contact details of provider:|| Postal: P.O. Box 616, 6200 MD Maastricht|
Phone: (31) (0)43 3883875
Fax: (31) (0)43 3216518
Web page: http://www.maastrichtuniversity.nl/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:unm:umamer:2001016. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Leonne Portz)
If references are entirely missing, you can add them using this form.