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Why Is Exclusivity in Broadcasting Rights Prevalent and Why Does Simple Regulation Fail?

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Listed:
  • Martimort, David
  • Pouyet, Jérôme

Abstract

Pay-TV firms compete both downstream to attract viewers and upstream to acquire broadcasting rights. Because profits inherited from downstream competition satisfy a convexity property, allocating rights to the dominant firm maximizes the industry profit. Such an exclusive allocation of rights emerges as a robust equilibrium outcome but may fail to maximize welfare. We analyze whether a ban on resale and a ban on package bidding may improve welfare. These corrective policies have no impact on the final allocation but lead to profit redistribution along the value chain.

Suggested Citation

  • Martimort, David & Pouyet, Jérôme, 2024. "Why Is Exclusivity in Broadcasting Rights Prevalent and Why Does Simple Regulation Fail?," TSE Working Papers 24-1501, Toulouse School of Economics (TSE), revised Jul 2024.
    • Handle: RePEc:tse:wpaper:129026
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    References listed on IDEAS

    as
    1. Martimort, David & Stole, Lars, 2012. "Representing equilibrium aggregates in aggregate games with applications to common agency," Games and Economic Behavior, Elsevier, vol. 76(2), pages 753-772.
    2. Kagel, John H. & Levin, Dan, 2005. "Multi-unit demand auctions with synergies: behavior in sealed-bid versus ascending-bid uniform-price auctions," Games and Economic Behavior, Elsevier, vol. 53(2), pages 170-207, November.
    3. repec:hal:pseose:hal-00813181 is not listed on IDEAS
    4. Jorge Aseff & Hector Chade, 2008. "An optimal auction with identity‐dependent externalities," RAND Journal of Economics, RAND Corporation, vol. 39(3), pages 731-746, September.
    5. Pierre Dubois & Morten Sæthre, 2020. "On the Effect of Parallel Trade on Manufacturers' and Retailers' Profits in the Pharmaceutical Sector," Econometrica, Econometric Society, vol. 88(6), pages 2503-2545, November.
    6. Helen Weeds, 2016. "TV Wars: Exclusive Content and Platform Competition in Pay TV," Economic Journal, Royal Economic Society, vol. 126(594), pages 1600-1633, August.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts

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