IDEAS home Printed from
   My bibliography  Save this paper

The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding


  • Ashok Lalwani

    (The University of Texas at San Antonio)


Research suggests that cognitive busyness and need for closure have similar effects on a host of consumer phenomena, leading some researchers to treat the two variables as substitutes. We propose that cognitive busyness and need for closure have distinct roots and can have different effects. We examine their distinction in the context of cultural differences in the two types of socially desirable responding – impression management and self-deceptive enhancement. Our findings indicate that high (vs. low) cognitive busyness weakens the relationship between culture and impression management, but not that between culture and self-deceptive enhancement. In contrast, high (vs. low) need for closure strengthens both relationships. The article concludes with a discussion of the theoretical, methodological, and practical implications of these findings.

Suggested Citation

  • Ashok Lalwani, 2009. "The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding," Working Papers 0061, College of Business, University of Texas at San Antonio.
  • Handle: RePEc:tsa:wpaper:00106mkt

    Download full text from publisher

    File URL:
    File Function: Full text
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Wang, Jessie J. & Lalwani, Ashok K., 2019. "The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 580-596.
    2. Huachao Gao & Karen Page Winterich & Yinlong Zhang, 2016. "All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption," Journal of Consumer Research, Oxford University Press, vol. 43(2), pages 265-281.
    3. Wang, Jessie J. & Torelli, Carlos J. & Lalwani, Ashok K., 2020. "The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands," Journal of Business Research, Elsevier, vol. 107(C), pages 1-12.
    4. Lalwani, Ashok K. & Wang, Jessie J. & Silvera, David H., 2020. "How does cultural self-construal influence regulatory mode?," Journal of Business Research, Elsevier, vol. 117(C), pages 368-377.
    5. Kim, Seeun & Baek, Tae Hyun & Yoon, Sukki, 2020. "The effect of 360-degree rotatable product images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Ashok K. Lalwani & Lura Forcum, 2016. "Does a Dollar Get You a Dollar’s Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments," Journal of Consumer Research, Oxford University Press, vol. 43(2), pages 317-333.
    7. Katarzyna Samson & Patrycjusz Kostyszyn, 2015. "Effects of Cognitive Load on Trusting Behavior – An Experiment Using the Trust Game," PLOS ONE, Public Library of Science, vol. 10(5), pages 1-10, May.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tsa:wpaper:00106mkt. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wendy Frost). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.