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Challenges and Opportunities of E-Commerce. A Contemporary Context of Pakistan after COVID-19

Author

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  • Shakeel Khan

    (Institute of Management Studies, University of Peshawar Pakistan)

Abstract

This research entitles us to know about the surge in trends of e-commerce in a developing country like Pakistan with real time-issues that many of its factors are facing and the potential opportunities in the Pakistan market. These different challenges are poor e-readiness, poor internet access, skepticism, and computer illiteracy. The research focuses on the hovering e-commerce opportunities that got a growth after the COVID-19 pandemic and how the socio-economic and political factors play their role in this regard. This research has used different newspaper, articles and reports as secondary data. Thus qualitative approach was used to find out the imminent opportunities and weaknesses of e-commerce in Pakistan. Finally, after detailed analysis of the data, the research concluded on how to take some lucid steps in order to sort out these issues and get advantage of the potential e-commerce opportunities in Pakistan.

Suggested Citation

  • Shakeel Khan, 2022. "Challenges and Opportunities of E-Commerce. A Contemporary Context of Pakistan after COVID-19," RAIS Conference Proceedings 2022-2023 0225, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0225
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    References listed on IDEAS

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    1. Richard Baldwin, 2016. "The World Trade Organization and the Future of Multilateralism," Journal of Economic Perspectives, American Economic Association, vol. 30(1), pages 95-116, Winter.
    2. Scott R Baker & Robert A Farrokhnia & Steffen Meyer & Michaela Pagel & Constantine Yannelis & Jeffrey Pontiff, 0. "How Does Household Spending Respond to an Epidemic? Consumption during the 2020 COVID-19 Pandemic," The Review of Asset Pricing Studies, Society for Financial Studies, vol. 10(4), pages 834-862.
    3. Joanne E Oxley & Bernard Yeung, 2001. "E-Commerce Readiness: Institutional Environment and International Competitiveness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 705-723, December.
    4. Andreas Lendle & Marcelo Olarreaga & Simon Schropp & Pierre‐Louis Vézina, 2016. "There Goes Gravity: eBay and the Death of Distance," Economic Journal, Royal Economic Society, vol. 126(591), pages 406-441, March.
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    More about this item

    Keywords

    growth; opportunities; challenges; pandemic; socio-economic; political; COVID-19; e-commerce; developing economies;
    All these keywords.

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