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Salience theory of choice under risk

Author

Listed:
  • Andrei Shleifer

    (Harvard university)

  • Nicola Gennaioli

    (CREI)

  • Pedro Bordalo

    (Harvard University)

Abstract

We present a theory of choice under risk where risk attitudes are shaped by the salience of lottery payoffs.

Suggested Citation

  • Andrei Shleifer & Nicola Gennaioli & Pedro Bordalo, 2011. "Salience theory of choice under risk," 2011 Meeting Papers 1442, Society for Economic Dynamics.
  • Handle: RePEc:red:sed011:1442
    as

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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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