Globalisation & Emerging Markets: The case of India

international businesses that has become a fundamental practice to enable cost reduction measures, by choosing how and where to capture gains (Amaral et al 2006, Venture outsource.com 2007). Globalisation is characterised as the accelerating process in economic, political and cultural integration in a cross border scheme (Wells, Shuey and Kiely 2001). Its significance can impact both negative and positive consequences, resulting in the free flow of imports and wide scale competition (Wall and Rees 2004, Paul 2004). The Indian market is characterised by an immense potential with a population that ranks second across the world. In spite of the global economic conditions, the country marked an average growth of six percent, with the shares of middle class forecast to treble over the 15 years next. Opportunities for many industries are cast with the level of disposable income that has raised domestic demand at 9.2 percent. These present the raised country integration and internationalisation capabilities. Internationalisation highlights the ability to take in a complete set of company functions across borders for labour arbitrage gain. This entails the transfer and management of day-to-day business activities to emerging markets in cross border locations, as the Globalisation phenomenon (Bengtsson et al 2009, Windrum et al 2009, Browne and Wilson 2005). This report construes the evaluation process of defining foreign market attractiveness alongside the outlined risks in doing business: India, as part of the BRIC block. The work looks, globalisation and international trade in the context of the socio-cultural environment.