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Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor
[Using Social Media components in business world – SMEs perspective]

Author

Listed:
  • Robu, Maximilian

Abstract

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs, also highlighting some of the advantages of them.

Suggested Citation

  • Robu, Maximilian, 2013. "Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor
    [Using Social Media components in business world – SMEs perspective]
    ," MPRA Paper 44585, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:44585
    as

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    File URL: https://mpra.ub.uni-muenchen.de/44585/1/MPRA_paper_44585.pdf
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    More about this item

    Keywords

    social media; sales; marketing; SMEs;

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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