Consumers’ versatile buying behavior irrespective to high and low involvement products
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References listed on IDEAS
- Oliver, Richard L & Swan, John E, 1989. " Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction," Journal of Consumer Research, Oxford University Press, vol. 16(3), pages 372-383, December.
- Muhammad Imtiaz Subhani & Amber Osman, 2011.
"A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan,"
South Asian Journal of Management Sciences (SAJMS), Iqra University,
Iqra University, vol. 5(1), pages 11-12, Spring.
- Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009. "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper 21367, University Library of Munich, Germany, revised 12 Sep 2009.
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More about this item
KeywordsNon-linearity; consumer behavior ; brand choice; consumer loyalty; marketing; behavioral economics;
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- A1 - General Economics and Teaching - - General Economics
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-04-03 (All new papers)
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