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Does AHP help us make a choice? - An experimental evaluation

  • Ishizaka, Alessio
  • Balkenborg, Dieter
  • Kaplan, Todd R

In this paper, we use experimental economics methods to test how well Analytic Hierarchy Process (AHP) fares as a choice support system in a real decision problem. AHP provides a ranking that we statistically compare with three additional rankings given by the subjects in the experiment: one at the beginning, one after providing AHP with the necessary pair-wise comparisons and one after learning the ranking provided by AHP. While the rankings vary widely across subjects, we observe that for each individual all four rankings are similar. Hence, subjects are consistent and AHP is, for the most part, able to replicate their rankings. Furthermore, while the rankings are similar, we do find that the AHP ranking helps the decision-makers reformulate their choices by taking into account suggestions made by AHP.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 24213.

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Date of creation: 02 Aug 2010
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Handle: RePEc:pra:mprapa:24213
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  1. Guitouni, Adel & Martel, Jean-Marc, 1998. "Tentative guidelines to help choosing an appropriate MCDA method," European Journal of Operational Research, Elsevier, vol. 109(2), pages 501-521, September.
  2. Dean S. Karlan, 2005. "Using Experimental Economics to Measure Social Capital and Predict Financial Decisions," American Economic Review, American Economic Association, vol. 95(5), pages 1688-1699, December.
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  4. Liberatore, Matthew J. & Nydick, Robert L., 2008. "The analytic hierarchy process in medical and health care decision making: A literature review," European Journal of Operational Research, Elsevier, vol. 189(1), pages 194-207, August.
  5. Bana e Costa, Carlos A. & Vansnick, Jean-Claude, 2008. "A critical analysis of the eigenvalue method used to derive priorities in AHP," European Journal of Operational Research, Elsevier, vol. 187(3), pages 1422-1428, June.
  6. Saaty, Thomas L., 2006. "Rank from comparisons and from ratings in the analytic hierarchy/network processes," European Journal of Operational Research, Elsevier, vol. 168(2), pages 557-570, January.
  7. Huizingh, Eelko K. R. E. & Vrolijk, Hans C. J., 1997. "Extending the applicability of the analytic hierarchy process," Socio-Economic Planning Sciences, Elsevier, vol. 31(1), pages 29-39, March.
  8. Karapetrovic, Stanislav & Rosenbloom, E. S., 1999. "A quality control approach to consistency paradoxes in AHP," European Journal of Operational Research, Elsevier, vol. 119(3), pages 704-718, December.
  9. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
  10. Dean S. Karlan, 2005. "Using Experimental Economics to Measure Social Capital And Predict Financial Decisions," Working Papers 909, Economic Growth Center, Yale University.
  11. Brugha, Cathal M., 2004. "Phased multicriteria preference finding," European Journal of Operational Research, Elsevier, vol. 158(2), pages 308-316, October.
  12. Vargas, Luis G., 1990. "An overview of the analytic hierarchy process and its applications," European Journal of Operational Research, Elsevier, vol. 48(1), pages 2-8, September.
  13. Al-Shemmeri, Tarik & Al-Kloub, Bashar & Pearman, Alan, 1997. "Model choice in multicriteria decision aid," European Journal of Operational Research, Elsevier, vol. 97(3), pages 550-560, March.
  14. Alessio Ishizaka & Dieter Balkenborg & Todd Kaplan, 2005. "Influence of aggregation and measurement scale on ranking a compromise alternative in AHP," Discussion Papers 0506, Exeter University, Department of Economics.
  15. Vaidya, Omkarprasad S. & Kumar, Sushil, 2006. "Analytic hierarchy process: An overview of applications," European Journal of Operational Research, Elsevier, vol. 169(1), pages 1-29, February.
  16. Bodo Sturm & Joachim Weimann, 2006. "Experiments in Environmental Economics and Some Close Relatives," Journal of Economic Surveys, Wiley Blackwell, vol. 20(3), pages 419-457, 07.
  17. Anja Dieckmann & Katrin Dippold & Holger Dietrich, 2009. "Compensatory versus noncompensatory models for predicting consumer preferences," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(3), pages 200-213, April.
  18. Brugha, Cathal M., 2000. "Relative measurement and the power function," European Journal of Operational Research, Elsevier, vol. 121(3), pages 627-640, March.
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