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The effects of background music and sound in economic decision making: Evidence from a laboratory experiment

Author

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  • Fujikawa, Takemi
  • Kobayashi, Yohei

Abstract

This paper experimentally studies the effects of background music and sound on the preference of the decision makers for rewards in pairwise intertemporal choice tasks and lottery choice tasks. The participants took part in the current experiment, involving four treatments: (1) the familiar music treatment; (2) the unfamiliar music treatment; (3) the noise treatment and (4) the no music treatment. The experimental results confirm that background noise affects human performance in decision making under risk and intertemporal decision making, though the results do not indicate the significant familiarity effect that is a change of the preference in the presence of familiar background music and sound.

Suggested Citation

  • Fujikawa, Takemi & Kobayashi, Yohei, 2010. "The effects of background music and sound in economic decision making: Evidence from a laboratory experiment," MPRA Paper 23374, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:23374
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    References listed on IDEAS

    as
    1. Shane Frederick & George Loewenstein & Ted O'Donoghue, 2002. "Time Discounting and Time Preference: A Critical Review," Journal of Economic Literature, American Economic Association, vol. 40(2), pages 351-401, June.
    2. Paul A. Samuelson, 1937. "A Note on Measurement of Utility," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 4(2), pages 155-161.
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    More about this item

    Keywords

    Allais-type preferences; choice under risk; intertemporal choice; the familiarity effect;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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