IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/17768.html
   My bibliography  Save this paper

Non-price competition in credit card markets through bundling and bank level benefits

Author

Listed:
  • Akin, Guzin Gulsun
  • Aysan, Ahmet Faruk
  • Kara, Gazi Ishak
  • Yildiran, Levent

Abstract

The attempts to explain the high and sticky credit card rates have given rise to a vast literature on credit card markets. This paper endeavors to explain the rates in the Turkish market using measures of non-price competition. In this market, issuers compete monopolistically by differentiating their credit card products. The fact that credit cards and all other banking services are perceived as a bundle by consumers allows banks to deploy also bank level characteristics to differentiate their credit cards. Thus, credit card rates are expected to be affected by the features and service quality of banks. Panel data estimations also control for various costs associated with credit card lending. The results show significant and robust effects of the non-price competition variables on credit card rates.

Suggested Citation

  • Akin, Guzin Gulsun & Aysan, Ahmet Faruk & Kara, Gazi Ishak & Yildiran, Levent, 2008. "Non-price competition in credit card markets through bundling and bank level benefits," MPRA Paper 17768, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:17768
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/17768/1/MPRA_paper_17768.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Berger, Allen N & Hannan, Timothy H, 1989. "The Price-Concentration Relationship in Banking," The Review of Economics and Statistics, MIT Press, vol. 71(2), pages 291-299, May.
    2. Sangkyun Park, 2004. "Consumer rationality and credit card pricing: An explanation based on the option value of credit lines," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 25(5), pages 243-254.
    3. Calem, Paul S & Mester, Loretta J, 1995. "Consumer Behavior and the Stickiness of Credit-Card Interest Rates," American Economic Review, American Economic Association, vol. 85(5), pages 1327-1336, December.
    4. Hannan, Timothy H, 1991. "Foundations of the Structure-Conduct-Performance Paradigm in Banking," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 23(1), pages 68-84, February.
    5. Mester, Loretta J, 1994. "Why Are Credit Card Rates Sticky?," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 4(4), pages 505-530, May.
    6. Victor Stango, 2000. "Competition And Pricing In The Credit Card Market," The Review of Economics and Statistics, MIT Press, vol. 82(3), pages 499-508, August.
    7. Ausubel, Lawrence M, 1991. "The Failure of Competition in the Credit Card Market," American Economic Review, American Economic Association, vol. 81(1), pages 50-81, March.
    8. Stango, Victor, 2002. "Pricing with Consumer Switching Costs: Evidence from the Credit Card Market," Journal of Industrial Economics, Wiley Blackwell, vol. 50(4), pages 475-492, December.
    9. G. Gulsun Akin & Ahmet Faruk Aysan & Gazi Ishak Kara & Levent Yildiran, 2010. "The Failure of Price Competition in the Turkish Credit Card Market," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 46(0), pages 23-35, May.
    10. Timothy H. Hannan, 1989. "Foundations of the structure-conduct-performance paradigm," Finance and Economics Discussion Series 83, Board of Governors of the Federal Reserve System (U.S.).
    11. Aysan, Ahmet Faruk & Lerzan, Yildiz, 2006. "The Regulation of the Credit Card Market in Turkey," MPRA Paper 5490, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. G. Gulsun Akin & Ahmet Faruk Aysan & Gazi Ishak Kara & Levent Yildiran, 2010. "The Failure of Price Competition in the Turkish Credit Card Market," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 46(0), pages 23-35, May.
    2. G. Gulsun Akin & Ahmet Faruk Aysan & Ezgi Özer & Levent Yildiran, 2018. "Consumer Preferences and Market Structure in Credit Card Markets: Evidence from Turkey," Working Papers 1258, Economic Research Forum, revised 19 Nov 2018.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Calem, Paul S. & Gordy, Michael B. & Mester, Loretta J., 2006. "Switching costs and adverse selection in the market for credit cards: New evidence," Journal of Banking & Finance, Elsevier, vol. 30(6), pages 1653-1685, June.
    2. Mitchell Berlin & Loretta J. Mester, 2004. "Credit card rates and consumer search," Review of Financial Economics, John Wiley & Sons, vol. 13(1-2), pages 179-198.
    3. G. Gülsün Akın & Ahmet Faruk Aysan & Gazi Ishak Kara & Levent Yildiran, 2009. "Non-Price Competition in Credit Card Markets: Evidence from an Emerging Economy," 2009 Meeting Papers 2, Society for Economic Dynamics.
    4. Scholnick, Barry & Massoud, Nadia & Saunders, Anthony & Carbo-Valverde, Santiago & Rodríguez-Fernández, Francisco, 2008. "The economics of credit cards, debit cards and ATMs: A survey and some new evidence," Journal of Banking & Finance, Elsevier, vol. 32(8), pages 1468-1483, August.
    5. Akin, Guzin Gulsun & Aysan, Ahmet Faruk & Borici, Denada & Yildiran, Levent, 2013. "Regulate one service, tame the entire market: Credit cards in Turkey," Journal of Banking & Finance, Elsevier, vol. 37(4), pages 1195-1204.
    6. Marc Rysman, 2007. "An Empirical Analysis Of Payment Card Usage," Journal of Industrial Economics, Wiley Blackwell, vol. 55(1), pages 1-36, March.
    7. Cash, Alyxandra & Tsai, Hui-Ju, 2018. "Readability of the credit card agreements and financial charges," Finance Research Letters, Elsevier, vol. 24(C), pages 145-150.
    8. Ahmet AYSAN & G. GULSUN AKIN & Denada BORICI & Levent YILDIRAN, 2010. "A Reassessment of Competition in the Credit Card Market by Introducing Liquidity Cost Measures: Evidence from an Emerging Economy," EcoMod2010 259600016, EcoMod.
    9. Sougata Kerr & Lucia Dunn & Stephen Cosslett, 2004. "Do Banks Use Private Information from Consumer Accounts? Evidence of Relationship Lending in Credit Card Interest Rate Heterogeneity," Working Papers 04-08, Ohio State University, Department of Economics.
    10. Abbas Valadkhani & Sajid Anwar & Amir Arjonandi, 2012. "How to capture the full extent of price stickiness in credit card interest rates?," Economics Working Papers wp12-02, School of Economics, University of Wollongong, NSW, Australia.
    11. Stango, Victor, 2003. "Strategic Responses to Regulatory Threat in the Credit Card Market," Journal of Law and Economics, University of Chicago Press, vol. 46(2), pages 427-452, October.
    12. Paul D. Adams & Stefan Hunt & Christopher Palmer & Redis Zaliauskas, 2019. "Testing the Effectiveness of Consumer Financial Disclosure: Experimental Evidence from Savings Accounts," NBER Working Papers 25718, National Bureau of Economic Research, Inc.
    13. Juan Ayuso & Jorge Martínez, 2006. "Assessing banking competition: an application to the Spanish market for (quality-changing) deposits," Working Papers 0623, Banco de España;Working Papers Homepage.
    14. G. Gulsun Akin & Ahmet Faruk Aysan & Ezgi Özer & Levent Yildiran, 2018. "Consumer Preferences and Market Structure in Credit Card Markets: Evidence from Turkey," Working Papers 1258, Economic Research Forum, revised 19 Nov 2018.
    15. Scholnick, Barry & Massoud, Nadia & Saunders, Anthony, 2013. "The impact of wealth on financial mistakes: Evidence from credit card non-payment," Journal of Financial Stability, Elsevier, vol. 9(1), pages 26-37.
    16. Shubhasis Dey & Gene Mumy, 2005. "Determinants of Borrowing Limits on Credit Cards," Staff Working Papers 05-7, Bank of Canada.
    17. Kevin Amess & Leigh Drake & Helen Knight, 2010. "An Empirical Analysis of UK Credit Card Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 37(2), pages 101-117, September.
    18. G. Gulsun Akin & Ahmet Faruk Aysan & Denada Boriçi & Levent Yildiran, 2011. "The Role of Simultaneous Regulations of Credit Services and Payment Services on Competition," Working Papers 604, Economic Research Forum, revised 08 Jan 2011.
    19. Omar A. Abdelrahman, 2016. "Credit Card Rates and Consumer Switch: New Evidence," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(12), pages 95-105, December.
    20. Yiwei Dou & Geng Li & Joshua Ronen, 2019. "Does Price Regulation Affect Competition? Evidence from Credit Card Solicitations," Finance and Economics Discussion Series 2019-018, Board of Governors of the Federal Reserve System (U.S.).

    More about this item

    Keywords

    Credit Cards; Monopolistic Competition; Product Differentiation; Bundling; Bank Pricing Behavior; Regulation;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:17768. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.