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Consumer rationality and credit card pricing: An explanation based on the option value of credit lines

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  • Sangkyun Park

    (Office of Management and Budget, USA)

Abstract

An option is embedded in credit cards. Since credit cards offer open credit lines, cardholders can borrow at the same terms when they become riskier. This option value raises the zero-profit card rate. Furthermore, adverse selection occurs if cardholders are better informed about the probability of becoming riskier in the future and borrow more when they become riskier. The adverse selection can limit rate competition and keep the card rate above the zero-profit card rate. An up-front fee is not a good alternative because it is also vulnerable to adverse selection. A low introductory card rate is an effective way to avoid the adverse selection problem when asymmetric information is mainly about the change in the borrower's risk profile in the future, as opposed to the riskiness in the present period. Copyright © 2004 John Wiley & Sons, Ltd.

Suggested Citation

  • Sangkyun Park, 2004. "Consumer rationality and credit card pricing: An explanation based on the option value of credit lines," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 25(5), pages 243-254.
    • Handle: RePEc:wly:mgtdec:v:25:y:2004:i:5:p:243-254
    DOI: 10.1002/mde.1146
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    References listed on IDEAS

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    Cited by:

    1. Abbas Valadkhani & Sajid Anwar & Amir Arjonandi, 2012. "How to capture the full extent of price stickiness in credit card interest rates?," Economics Working Papers wp12-02, School of Economics, University of Wollongong, NSW, Australia.
    2. Suting Hong & Robert M. Hunt & Konstantinos Serfes, 2023. "Dynamic Pricing of Credit Cards and the Effects of Regulation," Journal of Financial Services Research, Springer;Western Finance Association, vol. 64(1), pages 81-131, August.
    3. Scholnick, Barry & Massoud, Nadia & Saunders, Anthony & Carbo-Valverde, Santiago & Rodríguez-Fernández, Francisco, 2008. "The economics of credit cards, debit cards and ATMs: A survey and some new evidence," Journal of Banking & Finance, Elsevier, vol. 32(8), pages 1468-1483, August.
    4. G. Gulsun Akin & Ahmet Faruk Aysan & Ezgi Özer & Levent Yildiran, 2018. "Consumer Preferences and Market Structure in Credit Card Markets: Evidence from Turkey," Working Papers 1258, Economic Research Forum, revised 19 Nov 2018.
    5. Akin, Guzin Gulsun & Aysan, Ahmet Faruk & Kara, Gazi Ishak & Yildiran, Levent, 2008. "Non-price competition in credit card markets through bundling and bank level benefits," MPRA Paper 17768, University Library of Munich, Germany.
    6. Akin, Guzin Gulsun & Aysan, Ahmet Faruk & Borici, Denada & Yildiran, Levent, 2013. "Regulate one service, tame the entire market: Credit cards in Turkey," Journal of Banking & Finance, Elsevier, vol. 37(4), pages 1195-1204.
    7. G. Gulsun Akin & Ahmet Faruk Aysan & Denada Boriçi & Levent Yildiran, 2011. "The Role of Simultaneous Regulations of Credit Services and Payment Services on Competition," Working Papers 604, Economic Research Forum, revised 08 Jan 2011.

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