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Cafe Politics: How Food Service Operators Influence University Students’ Satisfaction and Dining Frequency

Author

Listed:
  • Asghar, Midhat

Abstract

The study delves into the intricate relationship between cafe operations and politics and how it influences the overall dining experience of university students. This research aims to explore the influence of cafe operations on the satisfaction and behaviour of university students and its effect on their dining frequency. The data were gathered through a survey of 201 students, employing a convenient sampling technique. The results suggest that the quality of food, ambience, value for money, food and beverage options, and service quality significantly impact students' overall satisfaction with the campus meal service operation and their dining frequency. These findings emphasize the importance of food service operators focusing on food quality, ambience, value for money, food and beverage options, and service quality to attain student satisfaction. These factors could positively impact the university's reputation, student retention, and marketability to potential students. This study is significant for university food service operators as it provides valuable insights into the various elements of the food service experience that influence student satisfaction and dining frequency. This research contributes to the existing literature by filling the gap in knowledge regarding the impact of cafe operations on student behaviour and satisfaction. Moreover, this study provides a robust framework for future research. Ultimately, this research aims to enhance university students' dining experience, thereby improving their overall academic performance and well-being.

Suggested Citation

  • Asghar, Midhat, 2023. "Cafe Politics: How Food Service Operators Influence University Students’ Satisfaction and Dining Frequency," MPRA Paper 116759, University Library of Munich, Germany, revised 16 Mar 2023.
    • Handle: RePEc:pra:mprapa:116759
    as

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    References listed on IDEAS

    as
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    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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