La expansión internacional como Estrategia Corporativa: Estudio de Caso de la Industria Hotelera en Iberoamérica
[International Expansion as Corporate Strategy: A Case Study of Hotel Industry in Iberoamérica]
The present paper is based on a case study: the Ibero-American hotel Industry and their evolution inside the process of international expansion. Through economic, sequential and strategic approaches that study the internationalization phenomenon , a theoretical-empiric analysis of strategies and entrance modalities is carried out. Being obtained a tendency toward strategic alliances through administration contracts and franchising.
|Date of creation:||10 Aug 2007|
|Date of revision:||06 Feb 2008|
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