Cooperación en el Caso de la Gestión Hotelera en Cuba: Modelo para su Monitoreo Considerando el Criterio de los Expertos Implicados
[Coopetition in the Case of Hotel Management in Cuba: Model of Corporate Governance considering the Actors Involved]
The international expansion of hotel chains is the subject of various sciences and approaches which sits the process and the role of strategic alliances in its performance, but insufficient treatment and considerations from the context in which operate from underdeveloped economies, the main aspect that justifies the present investigation. This paper delves into the multinationals expansion process, their motivations or geographical preferences and their impact on host economies seen from the case study of the hotel business in Cuba . Contributions are relevant practical and theoretical for the development of hotels activities in Cuba. Following the critical appraisal of the actors involved, it is by this that this study presents the main dimensions corroborate the decision to expand into the island and the terms deployed in terms of achieving the interests of the parties on the basis of which we propose a model that highlights the future development paths of the strategies that being designed in this sector.
|Date of creation:||16 Jul 2008|
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- W Chan Kim & Peter Hwang, 1992. "Global Strategy and Multinationals' Entry Mode Choice," Journal of International Business Studies, Palgrave Macmillan, vol. 23(1), pages 29-53, March.
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