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Factors Affecting on Users’ Intentions toward 4G Mobile Services in Bangladesh

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  • Asian Business Consortium
  • Hasan, Mohammad Abid

Abstract

This study discusses the amalgamation of Technology Acceptance Model with the underlying 8 factors to investigate the intensity of users’ intentions towards 4G adoptions in Bangladesh. So, it has tried to list all the latest released facilities and the adoption tendency. A sample size of 119 respondents with random sampling as well as in-depth interviewing methods have used and collected primary data from different institutions across Bangladesh with a self-administered field survey questionnaire as well as having secondary sources from different webs, books, journals, annual reports, and unpublished research works. The SPSS and the 5-Point-Likert scale have used to validate the results. Also the tests include correlation, multiple regression technique, ANOVA, and co-efficient of variance have used. The study indicates that 36% respondents are positively prone to 4G (r2=.362, f=5.531, p=.000). Besides, among the 8 factors, the image has the greatest influence on it (β=.249, t=2.558, p=.012) followed by the variety of services (β=.189, t=1.608, p=.111), the perceived enjoyment (β=.148, t=1.803, p=0.109), the perceived ease of use (β=0.108, t=0.916, p=0.368), the personal Innovativeness (β=.098, t=.934, p=.352), and the network effects (β=.002, t=.025, p=.980). Conversely, the price (β=-.027, t=-.406, p=.685) and the perceived usefulness (β=-.069, t=-.629, p=.303) have a rare impact on it. However, with the outcomes, the telecommunication services providers will be able to accelerate the wining strategies at different levels in Bangladesh. As there are few studies published in this regard, future research is necessary to investigate the financial and industrial implications associated with it.

Suggested Citation

  • Asian Business Consortium & Hasan, Mohammad Abid, 2019. "Factors Affecting on Users’ Intentions toward 4G Mobile Services in Bangladesh," OSF Preprints hft45, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hft45
    DOI: 10.31219/osf.io/hft45
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    References listed on IDEAS

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    1. Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling, 2018. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 516-536, May.
    2. Hasan, Mohammad Abid, 2019. "Factors Affecting on Users’ Intentions toward 4G Mobile Services in Bangladesh," Asian Business Review, Asian Business Consortium, vol. 9(1), pages 11-16.
    3. Sirdeshmukh, Deepak & Ahmad, Norita B. & Khan, M. Sajid & Ashill, Nicholas J., 2018. "Drivers of user loyalty intention and commitment to a search engine: An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 71-81.
    4. Manivannan Senthil Velmurugan & Masa Sakthi Velmurugan, 2017. "Information technology adoption on 3G mobile phones in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 - part 2," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 13(2), pages 147-166.
    5. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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    Cited by:

    1. MD Nazmul Islam & Wilson Ozuem & Gordon Bowen & Michelle Willis & Raye Ng, 2021. "An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh," Sustainability, MDPI, vol. 13(1), pages 1-20, January.

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