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Analysis of the Vietnamese commercial real estate market - Strategic investment implications for Evergreen Properties of Michigan, Inc

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  • Mai, Nhat Chi

Abstract

In the last decade, Vietnam has emerged as one of the fastest growing economies in the world. The Vietnamese commercial real estate industry is among markets attracting a major share of foreign investment. Consequently, a medium-sized real estate company in the U.S. raised its interest in the new market and assigned the author to do initial market research. This research aims at assisting the case company in answering the question of whether investment in Vietnam should be added to its growth strategies. In order to achieve this purpose, the case company requested the author to focus on different aspects such as: relevant information about Vietnam as a target country, characteristics of the Vietnamese commercial real estate industry, and strategic investment implications in light of the case company’s current situation. A combination of theories is adopted to facilitate the process of gathering the requested information. This process involves the external analysis of Vietnam and the Vietnamese commercial real estate industry, the internal analysis of the case company, and strategy formulation with international entry mode selection.

Suggested Citation

  • Mai, Nhat Chi, 2013. "Analysis of the Vietnamese commercial real estate market - Strategic investment implications for Evergreen Properties of Michigan, Inc," OSF Preprints 3cya7, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:3cya7
    DOI: 10.31219/osf.io/3cya7
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    1. repec:wbk:wbpubs:5907 is not listed on IDEAS
    2. repec:wbk:wboper:16303 is not listed on IDEAS
    3. Patrick Wilson & Ralf Zurbruegg, 2003. "International Diversification of Real Estate Assets: Is It Worth It? Evidence from the Literature," Journal of Real Estate Literature, Taylor & Francis Journals, vol. 11(3), pages 257-278, January.
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