Dynamic Cost-Per-Action Mechanisms and Applications to Online Advertising
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References listed on IDEAS
- Dirk Bergemann & Juuso Välimäki, 2006. "Efficient Dynamic Auctions," Levine's Bibliography 321307000000000580, UCLA Department of Economics.
- Milgrom,Paul, 2004. "Putting Auction Theory to Work," Cambridge Books, Cambridge University Press, number 9780521536721, March.
- Susan Athey & Ilya Segal, 2013. "An Efficient Dynamic Mechanism," Econometrica, Econometric Society, vol. 81(6), pages 2463-2485, November.
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Keywordsdynamic auctions; sponsored search;
- D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
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