How Does Content Aggregation Affect Users' Search for Information?
The digital revolution has dramatically reduced search costs for information. Consumers can now access information that is aggregated from many sources. We ask whether aggregators encourage users to ``skim" or investigate content in depth. We exploit a contract dispute that led a major aggregator to remove content from a content provider. We find that after the removal, users were less likely to investigate additional content in depth. Further analysis suggests that the presence of information benefited either very national or local content the most. Our study is the first to measure how new communications technology affects information gathered by consumers.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Todd Sinai & Joel Waldfogel, 2003.
"Geography and the Internet: Is the Internet a Substitute or a Complement for Cities?,"
NBER Working Papers
10028, National Bureau of Economic Research, Inc.
- Sinai, Todd & Waldfogel, Joel, 2004. "Geography and the Internet: is the Internet a substitute or a complement for cities?," Journal of Urban Economics, Elsevier, vol. 56(1), pages 1-24, July.
- Goldfarb, Avi & Prince, Jeff, 2008. "Internet adoption and usage patterns are different: Implications for the digital divide," Information Economics and Policy, Elsevier, vol. 20(1), pages 2-15, March.
- Susan Athey & Emilio Calvano & Joshua Gans, 2013. "The Impact of the Internet on Advertising Markets for News Media," NBER Working Papers 19419, National Bureau of Economic Research, Inc.
- Matthew Gentzkow & Jesse M. Shapiro, 2011.
"Ideological Segregation Online and Offline,"
The Quarterly Journal of Economics,
Oxford University Press, vol. 126(4), pages 1799-1839.
- J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
When requesting a correction, please mention this item's handle: RePEc:net:wpaper:1118. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nicholas Economides)
If references are entirely missing, you can add them using this form.