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Pricing To Market Behavior In Oligopolistic Competition: A Microeconometric Approach

Author

Listed:
  • Jacint Balaguer

    (Universitat Jaume I)

  • Ezequiel Uriel Jiménez

    (Instituto Valenciano de Investigaciones Económicas)

  • Vicente Orts

    (Universitat Jaume I)

Abstract

This paper takes into account the presence of oligopolistic rivalry between exporters to evaluate their pricing to market behavior. We specify the pricing policy as a simultaneous equation model, which captures the effects of possible interactions in multiple destination markets. The use of information related to multiple transactions helps to alleviate the cost measurement problem found in the typical analyses on prices and exchange rates. Furthermore, the exogenous variations of the exporters' exchange rate vis-à-vis the currency of each destination market will enable us to identify the reaction functions. The empirical approach is applied to the European ceramic tiles industry, where Italian and Spanish exporters compete. Prices are strategic complements and the markup adjustments, caused directly by exchange rate variations, are amplified by the feedback effects on rival's prices. En este trabajo consideramos la presencia de rivalidad oligopolística entre exportadorescon objeto de evaluar la presencia de "pricing to market". Especificamos la política deprecios mediante un modelo de ecuaciones simultáneas que recoge los efectos de lasposibles interacciones existentes en múltiples mercados de destino de las exportaciones.El problema de estimación de costes, típico en el análisis de precios y tipos de cambio,se resuelve mediante el uso de información relativa a múltiples transacciones. Por otraparte, las variaciones exógenas del tipo de cambio de la moneda de los exportadoresfrente a la de cada mercado de destino permitirá identificar las funciones de reacción.La aproximación empírica obtenida se aplica a la industria europea de pavimentos yrevestimientos cerámicos en la que los exportadores españoles y italianos compiten. Losresultados indican que los precios actúan como complementarios estratégicos y que losajustes de márgenes de beneficio, causados directamente por las variaciones en los tiposde cambio, son amplificados por la retroalimentación existente sobre los precios de losrivales.

Suggested Citation

  • Jacint Balaguer & Ezequiel Uriel Jiménez & Vicente Orts, 2003. "Pricing To Market Behavior In Oligopolistic Competition: A Microeconometric Approach," Working Papers. Serie EC 2003-06, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
    • Handle: RePEc:ivi:wpasec:2003-06
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    References listed on IDEAS

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    1. Gross, Dominique M. & Schmitt, Nicolas, 2000. "Exchange rate pass-through and dynamic oligopoly: an empirical investigation," Journal of International Economics, Elsevier, vol. 52(1), pages 89-112, October.
    2. Feenstra, Robert C., 1989. "Symmetric pass-through of tariffs and exchange rates under imperfect competition: An empirical test," Journal of International Economics, Elsevier, vol. 27(1-2), pages 25-45, August.
    3. Pinelopi Koujianou Goldberg & Michael M. Knetter, 1997. "Goods Prices and Exchange Rates: What Have We Learned?," Journal of Economic Literature, American Economic Association, vol. 35(3), pages 1243-1272, September.
    4. Hung, Wansing & Kim, Yoonbai & Ohno, Kenichi, 1993. "Pricing exports: a cross-country study," Journal of International Money and Finance, Elsevier, vol. 12(1), pages 3-28, February.
    5. Bulow, Jeremy I & Geanakoplos, John D & Klemperer, Paul D, 1985. "Multimarket Oligopoly: Strategic Substitutes and Complements," Journal of Political Economy, University of Chicago Press, vol. 93(3), pages 488-511, June.
    6. Goldberg, Pinelopi Koujianou, 1995. "Product Differentiation and Oligopoly in International Markets: The Case of the U.S. Automobile Industry," Econometrica, Econometric Society, vol. 63(4), pages 891-951, July.
    7. Kongsted, Hans Christian, 1998. "Modeling Price and Quantity Relations for Danish Manufacturing Exports," Journal of Business & Economic Statistics, American Statistical Association, vol. 16(1), pages 81-91, January.
    8. Sven W. Arndt & J. David Richardson, 1987. "Real-Financial Linkages Among Open Economies," NBER Working Papers 2230, National Bureau of Economic Research, Inc.
    9. Dornbusch, Rudiger, 1987. "Exchange Rates and Prices," American Economic Review, American Economic Association, vol. 77(1), pages 93-106, March.
    10. Bresnahan, Timothy F., 1989. "Empirical studies of industries with market power," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 2, chapter 17, pages 1011-1057, Elsevier.
    11. R. Schmalensee & R. Willig (ed.), 1989. "Handbook of Industrial Organization," Handbook of Industrial Organization, Elsevier, edition 1, volume 1, number 1.
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    Cited by:

    1. Fedoseeva, Svetlana, 2013. "Do German exporters PTM? Searching for right answers in sugar confectionery exports," Discussion Papers 62, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).

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    Keywords

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    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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