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Responsiveness of a franchising network: a resource-based view


  • Carole Poirel
  • Carolina Serrano Archimi


This article analyzes the responsiveness of the franchising networks during the period of economic crisis. The study is conducted within the resource-based theory. The results of the study involve both the definition of the construct of interorganization

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  • Carole Poirel & Dominique BONET FERNANDEZ & Carolina Serrano Archimi, 2014. "Responsiveness of a franchising network: a resource-based view," Working Papers 2014-250, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-250

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