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Using design experience to optimize decision-making in a complex choice situation

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  • Noémie Rivière

    (TREE - Transitions Energétiques et Environnementales - UPPA - Université de Pau et des Pays de l'Adour - CNRS - Centre National de la Recherche Scientifique, UPPA - Université de Pau et des Pays de l'Adour)

Abstract

This research focuses on the understanding of French professional decisionmakers when they need to choose a health-care insurance policy for their company. How do they take decisions in a complex and highly regulated field? The study highlights the decision making process, behavioural economics and the results of optimization in the user experience (UX). Which UX design can help decision-makers choose the solution that best meets their needs? The project began in July 2022 and will end in July 2025 under the auspices of the French InsurTech: Vasa.

Suggested Citation

  • Noémie Rivière, 2022. "Using design experience to optimize decision-making in a complex choice situation," Post-Print hal-05249855, HAL.
  • Handle: RePEc:hal:journl:hal-05249855
    Note: View the original document on HAL open archive server: https://hal.science/hal-05249855v1
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    References listed on IDEAS

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    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
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