Implementing CSR through sport events for Moroccan companies
[L'implémentation de la RSE par les événements sportifs pour les entreprises marocaines]
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DOI: 10.5281/zenodo.14991199
Note: View the original document on HAL open archive server: https://hal.science/hal-05011679v1
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References listed on IDEAS
- Enrique Bianchi & Juan Manuel Bruno & Francisco J. Sarabia-Sanchez, 2019. "The impact of perceived CSR on corporate reputation and purchase intention," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 28(3), pages 206-221, February.
- Xinming Deng & Yang Xu, 2017. "Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification," Journal of Business Ethics, Springer, vol. 142(3), pages 515-526, May.
- Park, Sangchul & Ahn, Sungsook & Kim, Sanghoon, 2024. "Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Zhilong Tian & Rui Wang & Wen Yang, 2011. "Consumer Responses to Corporate Social Responsibility (CSR) in China," Journal of Business Ethics, Springer, vol. 101(2), pages 197-212, June.
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More about this item
Keywords
CSR sport events organizational identification wider public trust Purchase intention JEL Classification: M14 L21 Paper Type: Empirical Research RSE événements sportifs identification organisationnelle grand public confiance intention d'achat JEL Classification : M14 L21 Type du papier : Recherche empirique;JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ARA-2025-05-19 (MENA - Middle East and North Africa)
- NEP-SPO-2025-05-19 (Sports and Economics)
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