IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04480175.html
   My bibliography  Save this paper

The Success Of Social Microfranchises Is Triggered By Entrepreneurial Responsibility Of A Local And A Sustainable Human Capital
[La réussite des micro-franchises sociales passe par la responsabilité entrepreneuriale d'un capital humain local et durable]

Author

Listed:
  • Guillaume Martin

    (UNISTRA - Université de Strasbourg)

  • Jean-Paul Mereaux

    (CEJESCO - Centre d'études juridiques sur l'efficacité des systèmes continentaux - EA 4693 - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

Social microfranchises are perceived as structures allowing « the systematisation and replication of enterprises » (Fairbourne, 2006). They are levers for the attainment of social objectives (Volery, Hackl V, 2010), notably that of tackling poverty (Burand and Koch, 2010), by associating local populations in a job incubator (Christensen et al., 2010). In terms of the success of these projects aimed at improving the health of rural communities and providing them access to the most pressing needs, stakeholder involvement is crucial, especially as it is necessary to take into account a mix of local and international culture and local embedding. Human capital takes on its full dimension. In this paper, based on a longitudinal case study with an embedded design (Yin, 1984) of a social enterprise mainly active in Cambodia with the involvement of 150 microfranchisees and mobilizing cognitive mapping for the analysis of the data collected, the first results show the prevailing character of human capital in the success of social franchises. We also observe a form of appropriation and a local empowerment of people involved into this initiative.

Suggested Citation

  • Guillaume Martin & Jean-Paul Mereaux, 2017. "The Success Of Social Microfranchises Is Triggered By Entrepreneurial Responsibility Of A Local And A Sustainable Human Capital [La réussite des micro-franchises sociales passe par la responsabilit," Post-Print hal-04480175, HAL.
    • Handle: RePEc:hal:journl:hal-04480175
    Note: View the original document on HAL open archive server: https://hal.science/hal-04480175
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04480175/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anant K. Sundaram & Andrew C. Inkpen, 2004. "The Corporate Objective Revisited," Organization Science, INFORMS, vol. 15(3), pages 350-363, June.
    2. Thierry Verstraete, 1997. "Cartographie cognitive et accompagnement du créateur d’entreprise," Post-Print hal-03213792, HAL.
    3. Christensen, Lisa Jones & Parsons, Helen & Fairbourne, Jason, 2010. "Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator," Journal of Business Research, Elsevier, vol. 63(6), pages 595-601, June.
    4. Anant K. Sundaram & Andrew C. Inkpen, 2004. "Stakeholder Theory and “The Corporate Objective Revisited”: A Reply," Organization Science, INFORMS, vol. 15(3), pages 370-371, June.
    5. Ross, Stephen A, 1973. "The Economic Theory of Agency: The Principal's Problem," American Economic Review, American Economic Association, vol. 63(2), pages 134-139, May.
    6. A. Fayolle & H. Matlay, 2010. "Social entrepreneurship : a multicultural and multidimensional perspective," Post-Print halshs-00586831, HAL.
    7. James Austin & Howard Stevenson & Jane Wei–Skillern, 2006. "Social and Commercial Entrepreneurship: Same, Different, or Both?," Entrepreneurship Theory and Practice, , vol. 30(1), pages 1-22, January.
    8. Rubin, Paul H, 1978. "The Theory of the Firm and the Structure of the Franchise Contract," Journal of Law and Economics, University of Chicago Press, vol. 21(1), pages 223-233, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guillaume Martin & Jean-Paul Mereaux, 2017. "An approach to the evaluation of social enterprises based on entrepreneurial responsibility The case study of the social enterprise 1001fontaines [Une approche de l'évaluation des entreprises socia," Post-Print hal-04480146, HAL.
    2. Yacine Belghitar & Ephraim Clark & Konstantino Kassimatis, 2019. "A measure of total firm performance: new insights for the corporate objective," Annals of Operations Research, Springer, vol. 281(1), pages 121-141, October.
    3. Alessandro Giudici & James G. Combs & Benedetto Lorenzo Cannatelli & Brett R. Smith, 2020. "Successful Scaling in Social Franchising: The Case of Impact Hub," Entrepreneurship Theory and Practice, , vol. 44(2), pages 288-314, March.
    4. Nishchapat Nittapaipapon & Thithit Atchattabhan, 2016. "Creating Shared Value: the Fundamental Ontology of Establishing and Movement in Business," International Business Research, Canadian Center of Science and Education, vol. 9(5), pages 112-124, May.
    5. Daniel G. Arce, 2007. "Is Agency Theory Self‐Activating?," Economic Inquiry, Western Economic Association International, vol. 45(4), pages 708-720, October.
    6. Andrew C. Inkpen & Anant K. Sundaram, 2022. "The Endurance of Shareholder Value Maximization as the Preferred Corporate Objective," Journal of Management Studies, Wiley Blackwell, vol. 59(2), pages 555-568, March.
    7. Lee Siew Tee & Ismail Nizam, 2020. "The Influence of Corporate Governance on Financial Performance Mediated by Gender Diversity," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 10(1), pages 61-79, January.
    8. Pies, Ingo & Beckmann, Markus & Hielscher, Stefan, 2012. "The political role of the business firm: An ordonomic concept of corporate citizenship developed in comparison with the Aristoleian idea of individual citizenship," Discussion Papers 2012-1, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    9. Witold J. Henisz & Sinziana Dorobantu & Lite J. Nartey, 2014. "Spinning gold: The financial returns to stakeholder engagement," Strategic Management Journal, Wiley Blackwell, vol. 35(12), pages 1727-1748, December.
    10. Jan Kultys, 2016. "Controversies About Agency Theory As Theoretical Basis For Corporate Governance," Oeconomia Copernicana, Institute of Economic Research, vol. 7(4), pages 613-634, December.
    11. Midtgård, Kenneth & Selart, Marcus, 2024. "The cognitive perspective in strategic choice," SocArXiv 4xpza, Center for Open Science.
    12. Donal Crilly, 2013. "Recasting Enterprise Strategy: Towards Stakeholder Research That Matters to General Managers," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1427-1447, December.
    13. Suchanek Andreas, 2012. "Unternehmensverantwortung als Vermeidung relevanter Inkonsistenzen / Corporate Responsibility: The Avoidance of Relevant Inconsistencies," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 63(1), pages 241-260, January.
    14. Daryl Koehn & Maria Goranova, 2018. "Do Investors See Value in Ethically Sound CEO Apologies? Investigating Stock Market Reaction to CEO Apologies," Journal of Business Ethics, Springer, vol. 152(2), pages 311-322, October.
    15. Paul Tracey & Owen Jarvis, 2007. "Toward a Theory of Social Venture Franchising," Entrepreneurship Theory and Practice, , vol. 31(5), pages 667-685, September.
    16. John Buchanan & Dominic H. Chai & Simon Deakin, 2018. "Unexpected Corporate Outcomes from Hedge Find Activism in Japan," Working Papers wp494, Centre for Business Research, University of Cambridge.
    17. Alan B. Krueger, 1987. "Ownership, Agency and Wages: An Examination of the Fast Food Industry," Working Papers 606, Princeton University, Department of Economics, Industrial Relations Section..
    18. Christopher, Joe, 2010. "Corporate governance—A multi-theoretical approach to recognizing the wider influencing forces impacting on organizations," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 21(8), pages 683-695.
    19. Liliana Hawrysz & Jolanta Maj, 2017. "Identification of Stakeholders of Public Interest Organisations," Sustainability, MDPI, vol. 9(9), pages 1-13, September.
    20. Kull, Alexander J. & Mena, Jeannette A. & Korschun, Daniel, 2016. "A resource-based view of stakeholder marketing," Journal of Business Research, Elsevier, vol. 69(12), pages 5553-5560.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04480175. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.