A regulatory focus theory approach to understanding cross-channel free-riding behaviour
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DOI: 10.1016/j.jretconser.2024.103749
Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-04457674v1
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Keywords
showrooming; webrooming; free-riding behavior; cross-channel free-riding behavior; multichannel shopping behavior; regulatory focus theory; prevention orientation; promotion orientation;All these keywords.
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