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Cultural Conservatism Of Family Businesses In Morocco: The Missing Piece Of The Puzzle
[Le Conservatisme Culturel Des Entreprises Familiales Au Maroc : La Pièce Manquante Du Puzzle]

Author

Listed:
  • Hamza Nidaazzi

    (UCA - Université Cadi Ayyad [Marrakech])

  • Hind Hourmat Allah

    (UCA - Université Cadi Ayyad [Marrakech])

Abstract

This article examines the impact of cultural conservatism on family businesses from a sociological perspective, drawing on theories such as social capital theory, social identity theory, symbolic interactionism theory, conflict theory, and the Resource-Based View (RBV). The aim is to understand how cultural conservatism, defined as resistance to change, persistence of traditional beliefs, and maintaining the status quo, influences decision-making processes, organization, and the strategic posture of family businesses. The study focuses on the case of Moroccan family businesses, where cultural conservatism proves to be a crucial variable, representing the values and beliefs of their founders. The results of this reflection indicate that cultural conservatism can lead to a lack of diversity in management and decision-making processes, a rigid organizational structure, and resistance to change and innovation. This can ultimately hinder the competitiveness of family businesses. The article advocates for a balanced approach that takes into account the need to preserve tradition and intergenerational continuity while adapting to change in order to ensure the sustainability of family businesses.

Suggested Citation

  • Hamza Nidaazzi & Hind Hourmat Allah, 2023. "Cultural Conservatism Of Family Businesses In Morocco: The Missing Piece Of The Puzzle [Le Conservatisme Culturel Des Entreprises Familiales Au Maroc : La Pièce Manquante Du Puzzle]," Post-Print hal-04233346, HAL.
    • Handle: RePEc:hal:journl:hal-04233346
    Note: View the original document on HAL open archive server: https://hal.science/hal-04233346
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    References listed on IDEAS

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    Keywords

    Change; Competitiveness; Cultural conservatism; Family businesses; Morocco;
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