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Les valeurs de l'organisation, moteur de créativité

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  • Sophie Bollinger

    (BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Marion Neukam

    (BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

Il n'est plus à prouver que l'innovation a une importance significative dans la stratégie des organisations. L'avantage concurrentiel d'une organisation dépend alors largement de la motivation intrinsèque de ses collaborateurs à être créatifs et donc à innover. Dans ce chapitre, notre objectif est de proposer des éléments de réponse à l'amélioration de l'engagement et de l'attachement d'un individu à l'organisation afin d'accroître sa motivation intrinsèque à réaliser des tâches créatives. Nos réflexions sont fondées sur une étude de cas comparative entre un acteur de l'économie sociale et solidaire (ESS) et une entreprise industrielle. Nous suggérons que la seule présence d'une mission sociale de l'entreprise n'est pas suffisante pour stimuler la motivation intrinsèque des collaborateurs. Le cadre organisationnel et une stratégie de communication claire des valeurs de l'entreprise sont au moins aussi cruciaux pour maintenir la motivation intrinsèque d'un individu dans le temps.

Suggested Citation

  • Sophie Bollinger & Marion Neukam, 2023. "Les valeurs de l'organisation, moteur de créativité," Post-Print hal-04162043, HAL.
    • Handle: RePEc:hal:journl:hal-04162043
    Note: View the original document on HAL open archive server: https://hal.science/hal-04162043v1
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    Keywords

    Valeurs; Créativité; Innovation; Engagement;
    All these keywords.

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