It is Really Not a Game: An Integrative Review of Gamification for Service Research
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DOI: 10.1177/10946705221076272
Note: View the original document on HAL open archive server: https://hal.science/hal-04133024v1
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- Lubart, Allan & Capelli, Sonia, 2024. "Gamification of the point of sale using hybrid-reality games: Non-players' negative influence on players' service experience," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
- Gianluigi Guido, 2025. "Godfather Marketing: offering favors before products," Review of Managerial Science, Springer, vol. 19(4), pages 1095-1129, April.
- Maria Giovina Pasca & Roberta Guglielmetti Mugion & Laura Di Pietro & Maria Francesca Renzi, 2025. "Unveiling the role of gamification in shared mobility services," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(6), pages 13371-13410, June.
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