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La viralité d'un contenu est-elle climato-sceptique ? Une illustration par les bulles de filtre

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  • Maria Mercanti-Guérin

    (IAE Paris - Sorbonne Business School)

Abstract

Cette recherche porte sur l'effet des bulles de filtre sur le changement climatique. Une étude utilisant un outil de Social Listening (écoute des réseaux sociaux) montre que la viralité des contenus climato-sceptiques est plus forte que la viralité des contenus alertant sur le changement climatique. Une expérimentation visant à créer une bulle de filtres sur ce sujet permet de mieux comprendre les mécaniques virales et sociales d'une bulle de filtres climatosceptique. Mots clé : bulles de filtre, changements climatiques, algorithmes de recommandation, social media listening, RSE, médias digitaux

Suggested Citation

  • Maria Mercanti-Guérin, 2021. "La viralité d'un contenu est-elle climato-sceptique ? Une illustration par les bulles de filtre," Post-Print hal-03409225, HAL.
    • Handle: RePEc:hal:journl:hal-03409225
    Note: View the original document on HAL open archive server: https://hal.science/hal-03409225
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    References listed on IDEAS

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    Keywords

    filter bubbles; climatic changes; recommendation algorithms; social media listening; CSR;
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