IDEAS home Printed from https://ideas.repec.org/a/zbw/afmpwm/261163.html
   My bibliography  Save this article

Wie können naturkundliche Einrichtungen durch ihre Marketingkommunikation zu klimafreundlichem Verhalten aktivieren?

Author

Listed:
  • Seppelfricke, Thomas

Abstract

Auch wenn die Corona-Pandemie in der öffentlichen Wahrnehmung das Jahr 2020 dominiert hat, darf die Klimakrise nicht außer Acht gelassen werden. So ruft die Bewegung "Fridays for Future", ein Verbund junger Klimaaktivisten, auch unter den aktuellen Gegebenheiten zum weltweiten Klimastreik auf. Der vorliegende Beitrag zeigt in Form von Praxisbeispielen auf, wie naturkundliche Einrichtungen in Deutschland versuchen, den Klimawandel stärker in das Bewusstsein der Menschen zu rücken. An diese Best Practices anknüpfend werden Handlungsempfehlungen für eine erfolgreiche Marketingkommunikation dieser Einrichtungen zur Thematisierung des Klimawandels abgeleitet.

Suggested Citation

  • Seppelfricke, Thomas, 2021. "Wie können naturkundliche Einrichtungen durch ihre Marketingkommunikation zu klimafreundlichem Verhalten aktivieren?," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 6(01/2021), pages 109-117.
    • Handle: RePEc:zbw:afmpwm:261163
    DOI: 10.15459/95451.51
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/261163/1/afm-praxiswissen-01-2021-s109-117.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.15459/95451.51?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Alexander Michael Petersen & Emmanuel M. Vincent & Anthony LeRoy Westerling, 2019. "Author Correction: Discrepancy in scientific authority and media visibility of climate change scientists and contrarians," Nature Communications, Nature, vol. 10(1), pages 1-1, December.
    2. Alexander Michael Petersen & Emmanuel M. Vincent & Anthony LeRoy Westerling, 2019. "Discrepancy in scientific authority and media visibility of climate change scientists and contrarians," Nature Communications, Nature, vol. 10(1), pages 1-14, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andrés Navarro & Francisco J. Tapiador, 2023. "Twitch as a privileged locus to analyze young people’s attitudes in the climate change debate: a quantitative analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    2. Tobia Spampatti & Ulf J. J. Hahnel & Evelina Trutnevyte & Tobias Brosch, 2024. "Psychological inoculation strategies to fight climate disinformation across 12 countries," Nature Human Behaviour, Nature, vol. 8(2), pages 380-398, February.
    3. Maria Mercanti-Guérin, 2021. "La viralité d'un contenu est-elle climato-sceptique ? Une illustration par les bulles de filtre," Post-Print hal-03409225, HAL.
    4. Veronika Winter & Johanna Kranz & Andrea Möller, 2022. "Climate Change Education Challenges from Two Different Perspectives of Change Agents: Perceptions of School Students and Pre-Service Teachers," Sustainability, MDPI, vol. 14(10), pages 1-29, May.
    5. Elgaaied-Gambier, Leila & Mandler, Timo, 2021. "Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content," Ecological Economics, Elsevier, vol. 187(C).
    6. Alexandre O. Tavares & Neide P. Areia & Sinead Mellett & Julia James & Diego S. Intrigliolo & Laurence B. Couldrick & Jean-François Berthoumieu, 2020. "The European Media Portrayal of Climate Change: Implications for the Social Mobilization towards Climate Action," Sustainability, MDPI, vol. 12(20), pages 1-13, October.
    7. Ferenc Jankó & Áron Drüszler & Borbála Gálos & Norbert Móricz & Judit Papp-Vancsó & Ildikó Pieczka & Rita Pongrácz & Ervin Rasztovits & Zsuzsanna Soósné Dezső & Orsolya Szabó, 2020. "Sources of doubt: actors, forums, and language of climate change skepticism," Scientometrics, Springer;Akadémiai Kiadó, vol. 124(3), pages 2251-2277, September.
    8. Alexander M. Petersen & Mohammed E. Ahmed & Ioannis Pavlidis, 2021. "Grand challenges and emergent modes of convergence science," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-15, December.
    9. Petersen, Alexander M., 2019. "Megajournal mismanagement: Manuscript decision bias and anomalous editor activity at PLOS ONE," Journal of Informetrics, Elsevier, vol. 13(4).
    10. M. Carmen Erviti & Mónica Codina & Bienvenido León, 2020. "Pro-Science, Anti-Science and Neutral Science in Online Videos on Climate Change, Vaccines and Nanotechnology," Media and Communication, Cogitatio Press, vol. 8(2), pages 329-338.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:afmpwm:261163. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://arbeitsgemeinschaft.marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.