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Customer-to-customer Co-creation: The Impacts of Fans' experience in the Context of Large Public Events

Author

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  • Aude Ducroquet

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Elodie Jouny-Rivier

    (ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

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Suggested Citation

  • Aude Ducroquet & Elodie Jouny-Rivier, 2016. "Customer-to-customer Co-creation: The Impacts of Fans' experience in the Context of Large Public Events," Post-Print hal-02534120, HAL.
    • Handle: RePEc:hal:journl:hal-02534120
    Note: View the original document on HAL open archive server: https://hal.science/hal-02534120
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    References listed on IDEAS

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    1. Tombs, Alastair G. & McColl-Kennedy, Janet R., 2010. "Social and spatial influence of customers on other customers in the social-servicescape," Australasian marketing journal, Elsevier, vol. 18(3), pages 120-131.
    2. Voima, Päivi & Heinonen, kristina & Strandvik, Tore, 2010. "Exploring Customer Value Formation: A Customer Dominant Logic Perspective," Working Papers 552, Hanken School of Economics.
    3. Evert Gummesson, 2006. "Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 5, pages 77-97, World Scientific Publishing Co. Pte. Ltd..
    4. McGrath, Mary Ann & Otnes, Cele, 1995. "Unacquainted influencers: When strangers interact in the retail setting," Journal of Business Research, Elsevier, vol. 32(3), pages 261-272, March.
    5. Jan Drengner & Steffen Jahn & Hansjörg Gaus, 2012. "Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(1), pages 59-76, January.
    6. Paul-Valentin Ngobo & Eric Stéphany, 2001. "Les différences de performance financière entre les entreprises: résultats du marché français," Revue Finance Contrôle Stratégie, revues.org, vol. 4(1), pages 89-121, March.
    7. Florence Allard-Poesi, 2003. "Coder les données," Post-Print hal-01495063, HAL.
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