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A decisional modelling for network franchise management: application on french networks

Author

Listed:
  • Pierre Fenies

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

  • Samuel Lagrange

    (CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand)

  • Frédéric Gautier

    (CERAPS - Centre d'Etudes et de Recherches Administratives, Politiques et Sociales - UMR 8026 - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper proposes a modelling process to evaluate/optimize logistic and financial flows in a franchise network. Our modelling is a combination of two modelling processes: a first modelling reproduces the running logistic network through simulation and/or optimization (Comelli et al., 2008a); then data given by this model are used by a model which reproduces the consequences on the mixed franchise network thanks to a Mixed Integer Linear Programming (MILP) optimization based on the four Bradach management challenges. We will apply the proposed modelling process on 3 networks types:-A bakery networks composed of a supply chain producer and a retail outlet that sells the products made by the operator of the network in his own factories (Paul, La Mie Caline, Saint Preux, La Croissanterie, Brioche Doréee, St Preux…)-A traditional Restaurant Franchise network composed of a supply chain producer and retail outlets that transform products made by the operator of the network in his own factories (Flunch, Courte Paille, La Boucherie, Buffalo Grill, Dell Arte, la Pataterie, Hippopotamus…)-A fast food restaurant franchise network composed of a supply chain producer and retail outlets that transform products made by the operator in his own factories (Mac Donalds, KFC, Quick, Domino Pizza, Class'Croute…)

Suggested Citation

  • Pierre Fenies & Samuel Lagrange & Frédéric Gautier, 2014. "A decisional modelling for network franchise management: application on french networks," Post-Print hal-02459446, HAL.
    • Handle: RePEc:hal:journl:hal-02459446
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-02459446
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    References listed on IDEAS

    as
    1. Merton H. Miller & Daniel Orr, 1966. "A Model of the Demand for Money by Firms," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 80(3), pages 413-435.
    2. Dudek, Gregor & Stadtler, Hartmut, 2005. "Negotiation-based collaborative planning between supply chains partners," European Journal of Operational Research, Elsevier, vol. 163(3), pages 668-687, June.
    3. George Hendrikse & Mika Tuunanen & Josef Windsperger & Gérard Cliquet, 2008. "Strategy and Governance of Networks," Post-Print halshs-00480202, HAL.
    4. Windsperger, Josef, 2001. "The fee structure in franchising: a property rights view," Economics Letters, Elsevier, vol. 73(2), pages 219-226, November.
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