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Lessons in Creativity from the Innovative Design of the Swatch

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  • Gilles Garel

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

Abstract

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Suggested Citation

  • Gilles Garel, 2015. "Lessons in Creativity from the Innovative Design of the Swatch," Post-Print hal-02424312, HAL.
    • Handle: RePEc:hal:journl:hal-02424312
    Note: View the original document on HAL open archive server: https://hal.science/hal-02424312
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    References listed on IDEAS

    as
    1. Pascal Le Masson & Benoit Weil & Armand Hatchuel, 2010. "Strategic Management of Design and Innovation," Post-Print hal-00696953, HAL.
    2. Ann Majchrzak & Lynne P. Cooper & Olivia E. Neece, 2004. "Knowledge Reuse for Innovation," Management Science, INFORMS, vol. 50(2), pages 174-188, February.
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    Cited by:

    1. Nancy J. Hodges & Albert N. Link, 2019. "Innovation by design," Small Business Economics, Springer, vol. 52(2), pages 395-403, February.
    2. Nikola Drašković & Milivoj Marković & Christian Petersen, 2018. "The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 93-108.
    3. Simone, Cristina & Barile, Sergio & Grandinetti, Roberto, 2021. "The emergence of new market spaces: Brokerage and firm cognitive endowment," Journal of Business Research, Elsevier, vol. 134(C), pages 457-466.
    4. Fernandez-Vidal, Jorge & Gonzalez, Reyes & Gasco, Jose & Llopis, Juan, 2022. "Digitalization and corporate transformation: The case of European oil & gas firms," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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