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Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

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  • Nabil Ghantous

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Ferry Jaolis

Abstract

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  • Nabil Ghantous & Ferry Jaolis, 2012. "Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees," Post-Print hal-01823080, HAL.
    • Handle: RePEc:hal:journl:hal-01823080
    DOI: 10.5539/ibr.v6n2p112
    Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01823080
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    References listed on IDEAS

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    1. James G. Combs & David J. Ketchen, Jr., 1999. "Explaining interfirm cooperation and performance: toward a reconciliation of predictions from the resource‐based view and organizational economics," Strategic Management Journal, Wiley Blackwell, vol. 20(9), pages 867-888, September.
    2. Grace, Debra & Weaven, Scott, 2011. "An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction," Journal of Retailing, Elsevier, vol. 87(3), pages 366-380.
    3. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
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