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Dynamique d'évolution d'une stratégie collective entre PME : le cas des vignerons du Pic Saint-Loup

Author

Listed:
  • Julien Granata
  • Marie Clémence da Fonseca
  • Pierre Marques

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Mickaël Géraudel

    (CEROM - Centre d'Etudes et de Recherche sur les Organisations et le Management - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Les PME, plus vulnérables aux forces de l'environnement, cherchent à compléter l'insuffisance de leurs ressources en adoptant des stratégies collectives afin de réduire cette incertitude. L'étude longitudinale du syndicat de producteurs de vin du Pic Saint-Loup, qui s'appuie sur plusieurs temps de collecte et quarante-cinq entretiens semi-directifs, permet de comprendre la façon dont des PME peuvent développer des stratégies collectives. Nous identifions les phases du développement de la stratégie collective ainsi que le rôle joué par les parties prenantes. Puis, nous soulignons les stratégies de tertius des dirigeants de PME et leur combinaison favorisant le développement de ces stratégies collectives. *Remerciements : Ce papier bénéficie du soutien de la chaire Entrepreneuriat et Innovation du Labex « Entreprendre » de Montpellier en France. Ce « laboratoire d'excellence » est reconnu et soutenu par le gouvernement français pour la qualité de ses recherches dans les sciences humaines et sociales.

Suggested Citation

  • Julien Granata & Marie Clémence da Fonseca & Pierre Marques & Mickaël Géraudel, 2016. "Dynamique d'évolution d'une stratégie collective entre PME : le cas des vignerons du Pic Saint-Loup," Post-Print hal-01794519, HAL.
    • Handle: RePEc:hal:journl:hal-01794519
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    1. Agnès Paradas & Terramorsi Patrice & Caroline Debray, 2021. "Rôle des dynamiques collectives dans l’engagement environnemental des petites entreprises : cas de la filière clémentine corse," Post-Print hal-03537620, HAL.

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