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Countercultures of consumption: Teenage heavy metal affiliates’ coping responses to deviant labeling

Author

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  • Abdelmajid Amine

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Anis Jounaid

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

Abstract

Consumption activities are governed by social norms that mark a division between accepted and rejected behaviors. The latter grow in importance when they are shared by many individuals as a part of affinity-based consumer gatherings. It is particularly the case of the heavy metal counterculture, which arouses explicit rejection by several institutional and social actors, and which takes the form of negative social labeling that can affect all heavy metal affiliates including teenagers, at school or in their homes. Following an ethnographic research design, we conducted a qualitative study upon which we drew up a typology of heavy metal labeling along with a taxonomy of the teenagers' coping responses according to their respective interaction contexts.

Suggested Citation

  • Abdelmajid Amine & Anis Jounaid, 2018. "Countercultures of consumption: Teenage heavy metal affiliates’ coping responses to deviant labeling," Post-Print hal-01793920, HAL.
  • Handle: RePEc:hal:journl:hal-01793920
    Note: View the original document on HAL open archive server: https://hal.science/hal-01793920
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    References listed on IDEAS

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    1. Chaney, Damien & Goulding, Christina, 2016. "Dress, transformation, and conformity in the heavy rock subculture," Journal of Business Research, Elsevier, vol. 69(1), pages 155-165.
    2. Kozinets, Robert V, 2002. "Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 20-38, June.
    3. Damien Chaney & Christina Goulding, 2016. "Dress, transformation, and conformity in the heavy rock subculture," Post-Print hal-02047950, HAL.
    Full references (including those not matched with items on IDEAS)

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