Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development
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More about this item
Keywords
startups; design theory; conceptual architecture; pitch presentation; new product development; creativity;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ENT-2018-01-29 (Entrepreneurship)
- NEP-INO-2018-01-29 (Innovation)
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