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Quelles stratégies pour gérer les asymétries d'interdépendance ? Une application aux studios de jeu vidéo français

Author

Listed:
  • Romain Gandia

    (INSEEC - INSEEC Alpes-Savoie - INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Elodie Gardet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Gabriel Guallino

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, INSEEC - INSEEC Alpes-Savoie - INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

Abstract

S'appuyant sur la théorie de la dépendance des ressources, cet article analyse les asymétries d'interdépendance au sein des relations dyadiques verticales. L'objectif est d'identifier les stratégies permettant aux PME de gérer les asymétries de pouvoir et de dépendance. Nos ré-sultats, basés sur l'analyse qualitative de quatre relations d'interdépendance symbiotique entre studio et éditeur de jeu vidéo, montrent que les asymétries peuvent être maîtrisées par la mise en place de stratégie de coopération horizontale ou d'intégration de ressources et compétences verticales. Abstract: Based on the resource dependence theory, this paper analyses dependence asymmetries in dy-adic vertical inter-organizational relationships. Objective is to identify strategies allowing SMEs to manage power and dependence asymmetries. Our results, based on the qualitative analysis of four relations of symbiotic interdependence between video game developer and publisher, show that asymmetries can be managed by the implementation of horizontal cooperation strategy or integration strategy of vertical resources and competencies.

Suggested Citation

  • Romain Gandia & Elodie Gardet & Gabriel Guallino, 2016. "Quelles stratégies pour gérer les asymétries d'interdépendance ? Une application aux studios de jeu vidéo français," Post-Print hal-01592912, HAL.
    • Handle: RePEc:hal:journl:hal-01592912
    DOI: 10.3166/rfg.2016.00016
    Note: View the original document on HAL open archive server: https://hal.science/hal-01592912
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    References listed on IDEAS

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