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Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure

Author

Listed:
  • Denis Darpy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Consumer procrastination has ermerged as important individual variable along multiple situational variables to explain purchase delay. This article provides an analysis of consumer procrastination using a semiotic approach. It clarifies the differences with other deviant behaviors such as impulsivity and compulsivity. Finally a new measurement scale is proposed to pursue new researches in that direction.

Suggested Citation

  • Denis Darpy, 2000. "Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure," Post-Print hal-01517110, HAL.
    • Handle: RePEc:hal:journl:hal-01517110
    Note: View the original document on HAL open archive server: https://hal.science/hal-01517110
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    References listed on IDEAS

    as
    1. Dhar, Ravi, 1997. "Consumer Preference for a No-Choice Option," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 215-231, September.
    2. Denis Darpy, 1997. "Une variable médiatrice du report d’achat : la procrastination," Post-Print hal-01518926, HAL.
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