IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01385127.html
   My bibliography  Save this paper

« Attrape-moi si tu peux » : Consommateurs ordinaires et rôle de la matérialité dans la pérennisation d'une pratique illégale de consommation

Author

Listed:
  • Alix Poels

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Comment certaines pratiques illégales peuvent-elles se pérenniser ? La littérature en comportement du consommateur s'est jusqu'ici principalement intéressée aux processus d'intégration des pratiques de consommation marginales, illégitimes ou illicites. La question de la pérennisation de ces pratiques, de leur maintien dans le temps voir de leur permanence reste en revanche peu étudiée. Ce travail de recherche mobilise une approche néo institutionnelle en vue de comprendre comment une pratique illégale de consommation peut se pérenniser via un travail institutionnel mené par des consommateurs ordinaires ; il vise, de façon plus spécifique, à comprendre le rôle que tient la matérialité dans ce travail de maintien d'une pratique. Au terme d'une analyse compréhensive de la pratique du téléchargement illégal en France de 2008 à 2013 mobilisant des entretiens semi-directifs et des données secondaires, nous montrons comment des artefacts habilitants modèlent la pratique de téléchargement illégal et façonnent la consommation de contenus piratés. Plus précisément, nos résultats montrent que les artefacts technologiques permettent de déconnecter sanction et pratique illégale, rendant par là possible l'institutionnalisation de la pratique. Cette recherche permet, par effet miroir, de comprendre le rôle de la matérialité dans la déstabilisation d'un ordre institutionnel existant et identifie un certain nombre de pistes d'évolution quant à la construction de l'offre légale de contenus culturels dématérialisés.

Suggested Citation

  • Alix Poels, 2016. "« Attrape-moi si tu peux » : Consommateurs ordinaires et rôle de la matérialité dans la pérennisation d'une pratique illégale de consommation," Post-Print hal-01385127, HAL.
  • Handle: RePEc:hal:journl:hal-01385127
    Note: View the original document on HAL open archive server: https://hal.science/hal-01385127
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01385127/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Markus Giesler, 2008. "Conflict and Compromise: Drama in Marketplace Evolution," Journal of Consumer Research, Oxford University Press, vol. 34(6), pages 739-753, August.
    2. repec:dau:papers:123456789/11401 is not listed on IDEAS
    3. Blanc, Antoine & Huault, Isabelle, 2014. "Against the digital revolution? Institutional maintenance and artefacts within the French recorded music industry," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 10-23.
    4. Antoine Blanc & Isabelle Huault, 2011. "Against the Digital Revolution?," Post-Print halshs-00685464, HAL.
    5. Renaud Garcia-Bardidia & Jean-Philippe Nau & Eric Rémy, 2012. "Illegal consumption of digital music: choosing between resistance and appropriation? [La consommation illégale de musique numérique : y résister ou se l'approprier ?]," Post-Print hal-01380718, HAL.
    6. Antoine Blanc & Isabelle Huault, 2014. "Against the digital revolution ? Institutional maintenance and artefacts within the French recorded music industry," Post-Print hal-01496388, HAL.
    7. Antoine Blanc & Isabelle Huault, 2010. "Reproduction de l'ordre institutionnel face à l'incertitude," Post-Print halshs-00506566, HAL.
    8. Christina Goulding & Avi Shankar & Richard Elliott & Robin Canniford, 2009. "The Marketplace Management of Illicit Pleasure," Journal of Consumer Research, Oxford University Press, vol. 35(5), pages 759-771, October.
    9. Olivier Bomsel, 2007. "Gratuit ! Du déploiement de l'économie numérique," Post-Print hal-00437541, HAL.
    10. Diane M. Martin & John W. Schouten, 2014. "Consumption-Driven Market Emergence," Journal of Consumer Research, Oxford University Press, vol. 40(5), pages 855-870.
    11. Craig J. Thompson & Gokcen Coskuner-Balli, 2007. "Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities," Journal of Consumer Research, Oxford University Press, vol. 34(2), pages 135-152, June.
    12. Patrice Flichy, 2001. "Genèse du discours sur la nouvelle économie aux Etats-Unis," Revue Économique, Programme National Persée, vol. 52(1), pages 379-399.
    13. Philippe Barbet, 2013. "Les conséquences de la marchandisation croissante des ressources essentielles au fonctionnement du réseau Internet," Revue internationale de droit économique, De Boeck Université, vol. 0(3), pages 301-323.
    14. Cox, Dena & Cox, Anthony D & Moschis, George P, 1990. "When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 149-159, September.
    15. Ashlee Humphreys, 2010. "Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling," Journal of Consumer Research, Oxford University Press, vol. 37(3), pages 490-510, October.
    16. Wanda J. Orlikowski, 2000. "Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations," Organization Science, INFORMS, vol. 11(4), pages 404-428, August.
    17. Bernard Cova, 2008. "Consumer Made : quand le consommateur devient producteur," Post-Print halshs-02914385, HAL.
    18. Patrice Flichy, 2001. "Genèse du discours sur la nouvelle économie aux États-Unis," Revue économique, Presses de Sciences-Po, vol. 52(7), pages 379-399.
    19. Fullerton, R. A. & Punj, G., 2004. "Repercussions of promoting an ideology of consumption: consumer misbehavior," Journal of Business Research, Elsevier, vol. 57(11), pages 1239-1249, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.
    2. Anne Vancaelemont, 2015. "The power of objects ? Materiality and institutional work in the French recorded music industry (1994-2014)," Post-Print hal-01267723, HAL.
    3. Biraghi, Silvia & Gambetti, Rossella & Pace, Stefano, 2018. "Between tribes and markets: The emergence of a liquid consumer-entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 392-402.
    4. Pierre-Jean Benghozi & Elisa Salvador & Jean-Paul Simon, 2018. "The race for innovation in the media and content industries: legacy players and newcomers. Lessons from the music and newspaper industries," Post-Print hal-02091962, HAL.
    5. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological innovation and R&D. The disregarded dimension of the creative industries: the case of book publishing," Economia della Cultura, Società editrice il Mulino, issue 2, pages 255-268.
    6. Ghaffari, Mahsa & Jafari, Aliakbar & Sandikci, Ozlem, 2019. "The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market," Journal of Business Research, Elsevier, vol. 105(C), pages 434-442.
    7. Sylvain Colombero, 2016. "The Interpretative Frame: the link between the Institution and its Artifact Carrier," Post-Print hal-01302428, HAL.
    8. Shen, Xiaobai & Williams, Robin & Zheng, Shufeng & Liu, Yinliang & Li, Yixiao & Gerst, Martina, 2019. "Digital online music in China – A “laboratory” for business experiment," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 235-249.
    9. Elisa Salvador & Jean-Paul Simon & Pierre-Jean Benghozi, 2019. "Facing disruption: the cinema value chain in the digital age," Post-Print hal-02300929, HAL.
    10. Heiko Wieland & Angeline Nariswari & Melissa Archpru Akaka, 2021. "On managerial relevance: reconciling the academic-practitioner divide through market theorizing," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 252-271, December.
    11. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.
    12. Déborah Philippe & Alain Debenedetti & Damien Chaney, 2022. "How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking," Post-Print hal-03657352, HAL.
    13. Bajde, Domen & Chelekis, Jessica & van Dalen, Arjen, 2022. "The megamarketing of microfinance: Developing and maintaining an industry aura of virtue," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 134-155.
    14. Shanahan, Kevin J. & Hyman, Michael R., 2010. "Motivators and enablers of SCOURing: A study of online piracy in the US and UK," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1095-1102, September.
    15. repec:dau:papers:123456789/15201 is not listed on IDEAS
    16. Razmdoost, Kamran & Alinaghian, Leila & Chandler, Jennifer D. & Mele, Cristina, 2023. "Service ecosystem boundary and boundary work," Journal of Business Research, Elsevier, vol. 156(C).
    17. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Oxford University Press, vol. 49(1), pages 74-95.
    18. Alexis Pokrovsky, 2017. "Un camion peut-il devenir un véhicule institutionnel ? La matérialité des food trucks, entre conflit de légitimité et création d’identité," Post-Print hal-02549883, HAL.
    19. Geiger, Susi & Kjellberg, Hans, 2021. "Market mash ups: The process of combinatorial market innovation," Journal of Business Research, Elsevier, vol. 124(C), pages 445-457.
    20. Pedeliento, Giuseppe & Bettinelli, Cristina & Andreini, Daniela & Bergamaschi, Mara, 2018. "Consumer entrepreneurship and cultural innovation: The case of GinO12," Journal of Business Research, Elsevier, vol. 92(C), pages 431-442.
    21. T. De Bock & I. Vermeir & M. Pandelaere & P. Van Kenhove, 2010. "Exploring the Impact of Fear Appeals on the Prevention of Shoplifting," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/668, Ghent University, Faculty of Economics and Business Administration.

    More about this item

    Keywords

    Pratiques illégales; matérialité;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01385127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.